iWorld
Twitter rebrands Publisher Network; to launch new creative format
MUMBAI: Twitter, which launched the Twitter Publisher Network (TPN) to help advertisers connect with audiences beyond its social network last year, is now set to revamp the product. TPN has been renamed as Twitter Audience Platform in order to reflect the evolution of the product.
The Twitter Audience Platform, which helps advertisers reach over 700 million people on and off Twitter, is expanding beyond mobile app installs and re-engagements, by offering advertisers the ability to drive two additional objectives: tweet engagements and video views, which are now available for the first time in beta to all managed clients globally. Secondly, the platform is launching new creative formats to help advertisers better engage with their in-app audience.
Drive video views and tweet engagements
Advertisers can now easily extend their promoted video and tweet engagement campaigns to the Twitter Audience Platform with a single click. Many of the targeting signals used on Twitter such as interest, username, and keyword can be applied to the campaigns across mobile apps. As on Twitter, promoted videos on the Twitter Audience Platform can play automatically on a device with all video being 100 per cent in-view.
New creative features
On the Twitter Audience Platform, promoted tweets are transformed into one of the platforms’ immersive ad formats including video, native ads, banners, and interstitials. For example:
- Tweet engagement campaigns on Twitter become interstitial and native ads
- Promoted video campaigns are turned into in-app video ads
- App install or re-engagement campaigns become interstitial or banner ads
The platform has also added creative features to interstitials to help advertisers extend their best content beyond Twitter. Users can now retweet and favourite directly from their Twitter Audience Platform ad. Twitter has also added customizable call to action buttons to help advertisers more efficiently drive their desired user action.
Advertiser success
According to Twitter, advertisers who run campaigns across both Twitter and the Twitter Audience Platform can double their reach and lower CPEs by as much as 30 per cent. Additionally, a June 2015 study that the platform commissioned from MediaScience shows that consumers — both on and off Twitter users — spent about 123 per cent more time with Twitter Audience Platform ads compared to traditional mobile interstitial ads. The research also showed that non-Twitter users who saw a Twitter Audience Platform ad expressed about 11 per cent more positive sentiment towards the brand advertiser.
Availability
The Twitter Audience Platform is now available globally to all managed clients driving Tweet engagements and video views. It is also being tested by select clients driving mobile app installs and re-engagements. Over the next few months, the platform has plans to expand the programme to other objectives, including website clicks and conversions.
iWorld
Amar Vishwas streams now on Amazon MX Player
Ravi Behl plays sharp lawyer Digambar Dixit in new courtroom drama opposite Rajeev Khandelwal, series launched 11 February 2026.
MUMBAI: Courtroom battles just got a verdict that’s hard to appeal Amazon MX Player’s latest drop, Amar Vishwas, is serving up drama so intense it could make even the gavel nervous. The free, ad-supported streamer rolled out the 10-episode Hindi crime-thriller on 11 February 2026, headlined by Rajeev Khandelwal as the titular Amar Vishwas, a brilliant, eccentric Mumbai lawyer fighting for the underdog while chasing buried truths in a high-profile murder case. Think media frenzy, corporate power plays, and a young woman wrongly accused, all wrapped in layers of deception where justice hangs by a very thin thread.
Ravi Behl steps into the ring as Digambar Dixit (DD), the no-nonsense opposing counsel with swag, attitude, and a razor-sharp edge. “What really attracted me to the series was the character of Digambar Dixit,” Behl shared. “He’s sharp, unapologetic, and carries a certain presence. But the constant conflict between DD and Amar Vishwas, their face-offs are layered, intense, and deeply engaging.”
He also opened up about the genre’s unique demands, “Courtroom dramas rely heavily on dialogue and restraint. It’s about understanding when to hold back and when to let go. There’s a certain decorum, and within that, the battle unfolds. It’s hard work, but it’s good hard work, the demanding, exciting kind.”
Created and produced by Arjun Singgh Baran and Kartik D Nishandar under GSEAMS, with direction by Shashant Shah, the ensemble packs punch with Aamir Ali and Barkha Bisht in key roles. The plot dives into a brutal film producer’s murder that the press dubs open-and-shut, forcing lawyers to navigate perception, power, and hidden agendas.
Available exclusively (and for free) on Amazon MX Player via the app, Amazon shopping app, Prime Video, Fire TV, and connected TVs, Amar Vishwas blends investigative suspense with moral grey zones perfect for anyone who likes their thrillers served with a side of ethical tension. Whether you’re a legal-eagle fan or just craving something binge-worthy, this one’s arguing its case pretty convincingly.
