Hindi
Mukesh Bhatt re-elected as Guild president
NEW DELHI: Eminent filmmaker Mukesh Bhatt has been unanimously re-elected as president of the Film and Television Producers Guild of India., while Dheeraj Kumar, Siddharth Roy Kapur, Manish Goswami and Vijay Singh have been named vice presidents.
At the first meeting of its newly constituted Guild Council of Management, which was held immediately after the 61st Annual General Meeting in Mumbai, the other office bearers re-elected as part of the Guild Management Team are Ashim Samanta and Srishti Arya as treasurers.
Kulmeet Makkar will continue to manage the affairs of the Guild as its CEO.
In his opening speech, Bhatt said, “Throughout the past three years, our management team has embarked on the path of my illustrious predecessors and worked with dedication, determination and intensity on embellishing and brightening the image and reputation of the Guild.”
He said Makkar had reinvigorated and revitalised the approach and modus operandi of the Guild. “We continue to engage with State and Central Governments over several issues concerning the film and television industry. There have been many fresh initiatives undertaken by Guild such as waiver of all the charges pertaining to Publicity clearance and Titles registration to make the system more transparent and provide enhanced value to the members, release of first edition of the Film incentive Guide which provides processes and incentives in detail to benefit Indian producers for shooting in 12 countries apart from other reports such as Make in Maharashtra, Film tourism, GST way forward,” Bhatt added.
The other members of the newly elected Council of Management of Guild are Ramesh Sippy, Manmohan Shetty, Ashutosh Gowariker, Rakesh Roshan, Karan Johar, Farhan Akhtar, Ekta Kapoor, Vishal Bhardwaj, Sushilkumar Agrawal, Ratan Jain, N P Singh, Madhu Mantena, Hiren Gada, Sabbas Joseph, Kiran Shantaram, Randhir Kapoor, Amit Khanna, Kamalkumar Barjatya (member emeritus) and Rajkumar Kohli (co-opted member).
In addition to these, Subhash Ghai, Ritesh Sidhwani and Guneet Monga along with eight more Guild members and representatives namely Prem Sagar, Asitkumarr Modi, Sneha Rajani, Ajit Andhare, Sameer Nair, Apoorva Mehta, Aashish Singh and Vipul D. Shah were nominated as special invitees.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
