Brands
BlaBlaCar extends service to Brazil
MUMBAI: BlaBlaCar has expanded its service in Brazil. It is the company’s first market in South America following the launch in Mexico earlier this year.
With BlaBlaCar’s Brazilian team, based in Sao Paulo, Brazilians will have access to affordable, city-to-city, social travel options that optimize the capacity of the country’s 50 cars.
The local team is currently working on marketing and communication to help build the service’s Brazilian community of drivers and passengers looking to share the costs of long-distance travel.
BlaBlaCar COO and co-founder Nicolas Brusson said, “We’re thrilled to be launching BlaBlaCar in Brazil today and by the prospect of making city-to-city ridesharing second nature for Brazil’s 205 million inhabitants, many of whom are in need of affordable transport. BlaBlaCar is well-versed in launching and rapidly building communities in new markets, and we look forward to bringing this knowledge to Brazil with the help of a stellar local team.”
BlaBlaCar founder and CEO Frederic Mazzella added, “Today’s launch in Brazil, our second country in Latin America after Mexico, brings us one step closer to our goal of bringing a cost-effective transport alternative to all those that need it worldwide. Ridesharing is seeing phenomenal adoption on a global scale and is not only fundamentally changing the way we use our cars but is also impacting the way we relate to one another.”
“BlaBlaCar has a powerful track record of bringing ridesharing to new markets around the world, as well as pioneering features designed for improved safety, convenience and trust. We are excited to be offering Brazilians up and down the country the chance to make their long-distance journeys more enjoyable and cost-effective by sharing,” said BlaBlaCar Brazil country manager Ricardo Leite.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
