Hindi
Box Office: Housefull 3 – decent collection
MUMBAI: Akshay Kumar’s films have a safe selling price because of which they also have a safe recovery target. Most of his films fold up within the hundred crore mark save for a couple.
Houseful 3 has been panned by our critics who will praise the similar Dumb & Dumber or The Nice Guys of the similar genre. Houseful 3 is an entertainer even if branded a no brainer. The public has been deprived of a mass entertainer catering to all sort of audience for over three months because of which the film has had a decent opening. It has maintained well and the collections saw a huge leap on Sunday to end its opening weekend with Rs 53.25 crore.
The collections will affected from tomorrow onwards as Ramadan sets in.
Project Marathwada was poor.
Waiting, despite Naseeruddin Shah in the lead, has failed to stir up any interest in the audience. The film has managed to collect barely Rs 1.9 crore in its first week.
Phobia, a kind of thriller laced with horror, collected Rs 2.95 crore in its first week.
Veerappan, did better finding some support from single screen mass cinemas. The film collected Rs 6.75 crore in its first week.
Fredrick went down as a total loss project.
Sarbjit collected Rs 6.65 crore in its second week to take its two week tally to Rs 26.05 crore.
Azhar added Rs 30 lakh in its third week taking its three week total to Rs 31.95 crore.
Baaghi has added Rs 20 lakh in its fifth week to take its five week total to Rs 78.25 crore.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
