iWorld
OTTera & ThinkAnalytics partner to amplify personalisation and revenue
Mumbai: OTTera, an end-to-end OTT and FAST channel solutions provider, has announced its strategic partnership with ThinkAnalytics, a global leader in advanced content discovery and viewer engagement solutions. Through this collaboration, OTTera will integrate ThinkAnalytics’ ThinkFAST AI scheduler and ThinkAdvertising into its software, empowering customers to unlock new levels of operational efficiency and revenue growth across FAST channels and OTT apps.
By harnessing ThinkAnalytics’ cutting-edge AI technologies, OTTera will revolutionize content scheduling and advertising strategies, delivering unparalleled value to its customers. ThinkAnalytics’ ThinkFAST AI scheduler utilizes sophisticated algorithms to optimize content placement, ensuring that viewers receive the most relevant and engaging programming tailored to their preferences. ThinkFAST’s integration will personalize the viewing experience for OTTera’s users based on their demographics, preferences, and previous viewing behavior.
Moreover, with ThinkAdvertising, OTTera will leverage audience intelligence and content understanding to deliver hyper-targeted advertisements, maximizing revenue opportunities for clients. By combining audience insights with personalized advertising strategies, OTTera will enhance the viewing experience while driving substantial revenue growth for content providers and advertisers alike.
“Aligning ThinkAnalytics’ deep capabilities with OTTera’s strategic offerings across OTT and FAST yields a rich toolkit for publishers to maximize yield from their libraries, quickly scale out targeted FAST channels and end user experiences within applications and beyond, all with an eye towards discovery, engagement, monetization and retention,” said OTTera CTO Craig McEldowney.
“I am delighted that ThinkAnalytics is forming this partnership with OTTera. The ThinkAnalytics product set integrated into OTTera’s applications will bring huge efficiencies and value to OTTera’s customers. Meeting at the NAB Show was the perfect opportunity to realize our synergies and agree terms to our collaboration,” said ThinkAnalytics CEO Marc Aldrich.
iWorld
Shakira to headline Feeding India Concert in Mumbai and Delhi
Global pop star returns after nearly 20 years for multi-city shows on 10 and 15 April 2026 to spotlight hunger fight.
MUMBAI: Shakira’s hips don’t lie and neither does the buzz, the Colombian superstar is shaking up India with a long-awaited return, headlining the Feeding India Concert 2026 across two cities for the first time ever. Announced on 20 February 2026, the third edition of the music-for-change initiative organised by not-for-profit Feeding India alongside District by Zomato brings the multiple Grammy winner to Mumbai’s Mahalaxmi Racecourse on 10 April and Delhi’s Jawaharlal Nehru Stadium on 15 April. Presented by HSBC India and exclusively ticketed via District, the shows mark Shakira’s first major India gigs in nearly two decades.
Fans have been waiting eagerly for this Latin pop powerhouse known for anthems like Hips Don’t Lie, Whenever, Wherever, and the iconic World Cup hit Waka Waka to light up the stage again. But it’s not just about the beats, Shakira’s involvement amps up the national conversation on hunger and child malnutrition. Through her Barefoot Foundation, she’s long championed education and welfare for vulnerable kids worldwide, a mission that dovetails neatly with Feeding India’s push toward the UN’s Zero Hunger goal by 2030.
Shakira said, “Performing in India has always been special to me, and I’m excited to connect with my fans across Mumbai and Delhi. The Feeding India Concert is about more than music, it’s about standing together to ensure every child has access to the nutrition they need to thrive.”
District by Zomato CEO Rahul Ganjoo added, “This is a defining moment for the Feeding India Concert. Bringing an artist of Shakira’s global stature to two cities represents our commitment to scaling impact while delivering world-class entertainment. Music has the unique power to unite people across boundaries, and we’re leveraging that to drive meaningful conversations that can transform lives.”
Feeding India tackles hunger through government-backed systemic work, direct meal support in schools (low-income, government, and NGO), and a youth volunteer network that sparks awareness and action. The concerts unite artists, philanthropists, and everyday folks in collective action proving music can move crowds and move the needle on social issues.
Ticket details are rolling out fast, HSBC credit cardholders get exclusive 48-hour early access from 12 pm on 27 February to 12 pm on 1 March, with 10 per cent off up to Rs 1,000. General sales kick off at 1 pm on 1 March. District app users can hit ‘Notify Me’ for real-time updates. Plus, snag flexible payments Buy Now, Pay Later with 50 per cent upfront and the rest by 20 March 2026.
Opening acts drop soon via feedingindia and districtupdates pages on Instagram, or straight in the District app. Whether you’re there for the spectacle, the cause, or just to finally see Shakira live, this one’s got rhythm with real purpose turning dance floors into drivers of change.
