iWorld
Ooyala to serve b’casters across video, publishing, analytics & monetisation
MUMBAI: Ooyala, a Telstra subsidiary and leader in video monetisation, has introduced its Ooyala Solutions Partner Program, through which technology and reseller partners can access and deploy a full set of technologies to modernize any video business at any stage, from a single partner. Providing everything from video production workflow technology, data-driven OTT solutions, robust monetisation capabilities and rich analytics, Ooyala allows its reseller partners to go beyond traditional broadcast capabilities, push into digital and deploy more strategic and scalable next-generation video services for broadcasters and media companies around the world.
As video business challenges differ significantly from company to company, solution providers such as value-added resellers (VARs), system integrators, managed services providers and consultants are tasked with piecing together multiple technologies in order to build complete solutions for their customers. This is particularly true as video challenges vary across sectors such as broadcasters and publishers, media companies, production teams, studios, and sports leagues. Offering Ooyala’s core video platform and its media logistics solution, Ooyala Flex, the program provides solutions to more efficiently produce, edit, archive and syndicate content, as well as more strategically and more profitably manage, publish, measure and monetize premium video.
The program is built on a three-tier system, comprised of Referral Partners, Associate Resellers and Premier Resellers. It is designed to enable partners to grow their business and extend their capabilities with Ooyala technology and services. As partners become more successful in providing solutions based on or integrated with Ooyala technology, they can qualify for a higher tier, and the increased benefits. Key partner benefits vary by tier and include free online training, co-selling support, demo accounts, technical support seats, product discounts and executive sponsorship. To date, more than 30 international partners have joined the program including VCS Productions (Switzerland), Videoelec (Colombia), Digital Logistics (Australia), among others.
“At Ooyala, we want all customers to thrive in the future of TV delivery and production and have built our business around it. Our increased commitment to our channel program is designed to attract and enable our customer’s preferred suppliers and align with their typical buying patterns,” said Ooyala CEO Issac Vaughn. “The bottom line is Ooyala succeeds only if our customers succeed, and this program is designed to help broadcasters, media companies and studios succeed.”
“Our reseller partners now have immediate access to a wide portfolio of video solutions from video production, delivery and analytics, backed by a technology partner committed to providing the support and collaboration required for them to meet and exceed their business goals,” said Ooyala senior channel director Aanal Bhatt. “The new, tiered partner program arms them with the resources required to continue to see increased success with their customers and provide solutions that solve the most complex video challenges in the industry today.”
Fujisoft Inc operating officer director – system development business division Kiyofumi Matsuzaki says, “Ooyala and Fujisoft continue to provide the infrastructural backbone for large broadcast customers in Japan to evolve their traditional, linear TV businesses to personalized online media experiences. Between our expertise and experience in networking, IT technology and security, paired with Ooyala’s extensive know-how in building global video services we offer a robust solution that matches the need in the Japanese market.”
VCS Productions CEO Peter Hossfeld says, “Ooyala allows us to build more creative solutions for customers, making them more strategic, flexible and able to scale at pace with the rapidly changing video market. Customer success is at the heart of our business and we see Ooyala, and its unique set of technologies, as an important factor in the growth of our company as well as our customers.”
Videoelec GM Jesus Lozano sys, “With the arrival of multiple platforms and new ways to access and distribute video content, Ooyala solutions allow end users to correctly manage their assets and make the right strategic decisions through rich, data-driven insights. We are very happy to partner with Ooyala as we exist for the common purpose to help our customer’s video business succeed, and are confident our customers in Colombia will see success through our evolving and growing portfolio, now backed by Ooyala.”
eNews
India uses ChatGPT for technical tasks nearly 4 times the world average: OpenAI
From classrooms to code, India’s AI use is increasingly skill-driven and youth-led.
MUMBAI: If code is the new currency, India is already minting it by the million prompts. In the world’s largest democracy, artificial intelligence is no longer a distant abstraction or a boardroom buzzword. It is a daily companion, drafting emails in Hyderabad, debugging code in Bengaluru, polishing essays in Delhi, and fielding life advice in towns far beyond the metros. Fresh data from OpenAI’s “Signals” initiative offers a rare, granular glimpse into how India is using ChatGPT, and the numbers suggest the country is not just adopting AI; it is actively shaping its use.
India is one of the largest markets globally for ChatGPT’s weekly active users and ranks among the top five countries for API usage. With OpenAI’s global consumer base exceeding 800 million users, most of them on free tiers, the dataset captures adoption patterns that go far beyond enterprise subscriptions.
Indian users, notably, are punching above their weight when it comes to advanced capabilities. Among ChatGPT Plus and Pro subscribers, usage of the data analysis tool is roughly four times above the global median. Use of Codex, OpenAI’s coding platform, is about three times above the median. Indians are nearly three times more likely than the global median to ask coding-related questions and almost twice as likely to seek help on education and learning.
This matters because it signals something economists call a shrinking “capability overhang”, which is the gap between what AI tools can do and how fully users exploit them. In India, that gap appears to be narrowing rapidly.
The geography of this coding intensity tracks the country’s technology hubs. Telangana, which is home to Hyderabad, ranks first in usage of OpenAI’s coding capabilities. Karnataka, home to Bengaluru, follows in second place, while Tamil Nadu comes third. In other words, the prompt traffic mirrors the tech corridors.
Nearly two-thirds of consumer ChatGPT messages in India are now non-work related, while slightly over one-third are tied to work. That marks a significant shift. In earlier phases of adoption, work was the dominant use case. It was only in early 2025 that non-work messages overtook professional use, and the divergence widened throughout the year.
Even so, India remains slightly above the global average in work-related usage. Around 35 per cent of consumer messages in India relate to work, compared with roughly 30 per cent globally.
At work, the emphasis is squarely task-oriented. Around 45 per cent of work-related conversations fall into “doing” behaviours such as drafting documents, transforming text, and completing tasks, compared with a much smaller share in non-work contexts. Technical help and writing dominate. In offices across the country, ChatGPT functions as a digital co-pilot that debugs code, polishes presentations, and unblocks stalled workflows.
Outside work, the tone shifts. Over 35 per cent of non-work messages revolve around practical guidance, which includes everyday advice and how-to queries. Roughly 20 per cent relate to seeking information. Nearly one-fifth involve writing tasks such as drafting or editing. Self-expression and learning loom large. In personal life, Indians appear to use AI less as an executor and more as an explainer, sounding board, and study partner.
India’s demographic dividend is clearly reflected in its AI habits.
Users aged 18 to 24 now account for just under half of all ChatGPT messages sent in the country. They surpassed the 25 to 34 age group in mid-2024 and have held the lead ever since. Globally, the 18 to 24 cohort accounts for about one-third of messages; in India, the share is markedly higher.
Combined, users aged 18 to 34 generate roughly 80 per cent of total consumer ChatGPT messages in India. Given that around 40 per cent of India’s population is under 25, the youth skew is unsurprising, but its implications are profound. Education-related queries, early-career problem-solving, and skills development are likely to dominate near-term AI impacts.
Usage patterns also differ by age. The 18 to 24 cohort accounts for a near majority of messages seeking practical guidance, technical help, and self-expression. Meanwhile, the 24 to 34 group sends a slightly higher share of multimedia and technical help queries relative to its overall share of usage.
If AI norms are being written in real time, it is young Indians who are holding the pen.
OpenAI does not collect gender data, but inferred patterns based on typically masculine and feminine first names reveal a measurable gap in India. A little under 60 per cent of users have typically masculine names, and just over 40 per cent have typically feminine names. This skew is more pronounced than the global average.
Worldwide, users with typically feminine names now account for slightly more than half of all messages. This shift occurred only in the summer of 2025, when feminine-name usage overtook masculine-name usage globally. In India, the gap persists, although it has been narrowing over the past year.
There are also topical differences. Users with typically feminine names are more likely to send messages related to self-expression, practical guidance, and writing. Those with typically masculine names lean more towards seeking information and technical help.
The data does not capture motivations, but it does highlight where inclusion efforts and digital literacy initiatives could focus if AI is to broaden opportunity rather than deepen divides.
The consumer story aligns with India’s broader AI momentum. The country ranks second globally in AI skills penetration and has one of the fastest-growing AI talent pools. It accounts for 9.2 per cent of global AI publications in computer science as of 2023, which represents a substantial contribution to research output.
At the same time, investment in AI data centres and digital public infrastructure is expanding, promising to knit together datasets and resources at scale. Enterprise adoption is also robust, which suggests that consumer experimentation is unfolding alongside institutional integration.
OpenAI’s “Signals” project is built with aggregated, privacy-preserving data and released with a time lag. It aims to provide a durable measurement layer for the AI era. The idea is not to track individuals, but to surface patterns such as where adoption is accelerating, who is using the tools, and what they are actually doing.
In a country as vast and varied as India, such evidence is more than academic. It shapes decisions about workforce training, small business support, education policy, and safeguards.
For now, the numbers paint a picture of a nation that is not merely consuming AI, but conversing with it in an energetic, experimental, and increasingly skilful manner. In India, the future of work and learning is not being downloaded. It is being drafted, debugged, and rewritten in real time.
