Sanjeev Misra joins Yoho’s board as an executive director

Misra’s previous stint was with Paytm.

Mumbai: Yoho, India’s fastest growing D2C footwear brand, has appointed Sanjeev Misra as executive director, effective 1 November. He is also an investing partner holding equity in the startup.

Misra has over three decades of experience in the corporate world. Prior to joining Yoho, he spent more than five years as the senior vice president & director of Paytm, where he led B2B commerce and global exports & imports.

His leadership approach has been built around sharp prioritization and focus, growing businesses and brands through innovation, transforming sales, driving productivity, while building teams with the right structure, talent, and culture.

Prior to Paytm, Misra held the position of vice president - group business & renewables at the Adani Group for almost 3 years. He was responsible for accelerating sales, building strategic planning and overall business development, including corporate governance & IT, telecom. Additionally, he was managing large-scale projects at the firm. Before that, he has spent over a decade in Silicon Valley, working for brands including Motorola Semiconductors, Cisco Systems, Adobe, Compaq Computers and Silicon Graphics.

Commenting on his appointment, Misra said, “I feel both honoured and humbled on being appointed as the executive director of one of the fastest growing and innovative Indian footwear brands. I’m also excited about the journey ahead in this fascinating space. The Indian footwear industry has the potential to grow 10 folds in the coming years. According to some recent reports, the revenue in the footwear market in India amounts to $23.73 billion in 2022 and is expected to grow annually by 6.77 per cent, CAGR 2022-2027. At Yoho, I look forward to building on the versatile brand that believes in offering comfortable and stylish footwear that cost less than half of the ones offered by popular global giants.”

Yoho founder Ahmad Hushsham said, “We are delighted to welcome Misra, first as one of our angel investors and now as our executive director. He has played an instrumental role in our strategic development in the initial stage of coming out of stealth mode.”

Yoho founder Prateek Singhal said, “We are privileged to have Misra join Yoho at this opportune time when we are looking at building and investing in new technology to build new product propositions and directly support our long-term strategic plan. In his new capacity as an executive director we will seek his guidance to scale up the business and expand the consumer base as we continue to disrupt the footwear market with our state-of-the-art technology and AI-powered solutions to create high-performance footwear that is affordable for all.”

Recently, Yoho raised Rs 20 crore in a Series A round of funding by a group of influential investors, led by Softbank Vision Fund CEO Rajeev Misra, Rukam Capital, and Paytm founder Vijay Shekhar Sharma, along with participation from other investors.

Founded in 2021, Yoho has already sold 1,00,000+ pairs of footwear after coming out of stealth mode four months back, with just three products - Bubbles, Waves, and Breeze. The products designed with orthopedic ergonomics are available for both men and women across all top e-commerce platforms. Before launching the product lines, Yoho created almost 700 prototypes before settling for the right product line. Each prototype went through stringent tests to ensure that customers get a product that is super comfortable and long-lasting.

Latest Reads
Kurkure Playz launches #HalkeMeinLo challenge

Mumbai: Continuing its light-hearted demeanour, Kurkure, snack brand, has announced a quirky social media challenge – #CringeIsCute. The challenge is a part of the brand’s latest #HalkeMeinLo campaign that encourages the youth to take a lighter approach to life and is inspired by the soft texture...

MAM Media and Advertising Digital Agencies
Roger Federer and Trevor Noah on a ‘The Ride of a Lifetime’ in Switzerland

Mumbai: Switzerland Tourism has unveiled its new film for its ongoing ‘I need Switzerland’ campaign to promote rail travel and the Grand Train Tour of Switzerland. After having collaborated on screen with Robert De Niro in 2021 and Anne Hathaway in 2022, tennis legend and the global brand...

MAM Media and Advertising Ad Campaigns
Pexpo unveils its new brand identity

Mumbai: Pexpo, water container manufacturer, has introduced a new logo and tagline “health on the go”, reflecting its commitment to replacing plastic and ensuring health and wellness for all. Pexpo’s dedication to a better tomorrow is reflected in its refreshed colour, appearance and feel, which...

MAM Marketing Brands
TCL becomes world's second top TV brand

Mumbai: TCL, a global top two TV brand and top one 98-inch TV brand, recently claimed the second-place spot for TV market share in terms of shipment volume, thanks to break-through advancements in its Mini LED technology and its vision that bigger does really mean better when it comes to screen...

MAM Marketing Brands
Enjoy the goodness of mango with WOW Skin Science's new products.

Mumbai: As the weather heats up and we transition into the summer months, it's important to adjust our skincare routines to protect and nourish our skin. This season, draw inspiration from the tropical mango fruit and incorporate these skincare tips into your daily regimen. WOW Skin Science, has...

MAM Marketing MAM
Siyaram's launches first influencer-led campaign with Aparshakti Khurana.

Mumbai: Siyaram’s, one of India's leading textile brands, recently launched its first influencer-led campaign with youth icon Aparshakti Khurana. The campaign had been conceptualized to persuasively promote the brand's classy and in-style range among young adults who prefer to look their best...

MAM Media and Advertising Ad Campaigns
Weekend Unwind with: Momo Media co-founder & creative head Anant Sharma

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better...

MAM Media and Advertising Ad Campaigns
Bajaj Allianz General Insurance and dentsu creative India launches new campaign ‘Kum Padega’

Mumbai: Bajaj Allianz General Insurance and dentsu creative India have launched their new campaign titled ‘Kum Padega’. The campaign aims to raise awareness among individuals about the importance of having an adequate sum insured as a crucial aspect of their health insurance plan.

MAM Media and Advertising Ad Campaigns
CEAT launches SUV tyre campaign

Mumbai: CEAT Ltd, India’s tyre manufacturer, has launched its new TVC for its four-wheeler SUV tyre range. The TVC features Indian Men’s Cricket team captain Rohit Sharma and two players, Shreyas Iyer and Shubman Gill - with all three of them featuring in somewhat different roles in the new advert...

MAM Media and Advertising Ad Campaigns