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Focus needs to move from eyeballs to mindshare for brands to use gaming effectively: AnimationXpress' dentsu MGEN Summit

At a session at AnimationXpress' dentsu MGEN Summit that looked at how brands can tell stories through gaming as a medium, several points were made. One is that lots of work needs to be done for brands to use gaming effectively in a digital marketer’s strategy.

iWorld Over The Top Services
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iCubesWire elevates Pooja Sharma to business director of brand advocacy vertical

Mumbai: iCubesWire, an ad technology-based digital marketing conglomerate, has announced the elevation of Pooja Sharma to business director of its brand advocacy vertical. Founded in 2010, iCubesWire has a team of more than 300 people across India, Dubai, Indonesia, Singapore and manages more than...

MAM Marketing MAM
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dentsu’s GEM awards: Gaming, e-sports and metaverse shine all the way through

In a star-studded event held at The Lalit, Mumbai, on 2 December, dentsu Gaming in partnership with Animation Xpress launched The Gem Awards to honour excellence throughout the gaming, e-sports, and metaverse industries.

iWorld Gaming
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Bombay Design Centre appoints Vikas Tandon as a board advisor

Bombay Design Centre, one of India’s leading design & tech firms, has announced the appointment of Vikas Tandon as a board advisor. An IIM-A alumnus, Tandon will play an advisory role supporting the Bombay DC leadership in focus areas of strategy, growth and management.

MAM Marketing MAM
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Bombay Design Centre gets artistic for Camlin 

Mumbai: Well-known art and craft brand, Kokuyo Camlin is a pioneer in building quality products that are made in India and have been loved by millions of artists for over 90 years. The brand has partnered with design and tech firm Bombay Design Centre to build India’s first art and artist platform...

MAM Marketing MAM