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GUEST COLUMN: How brands can leverage metaverse for connecting with consumers

MUMBAI : Through the years, what has been constant is how brands evolve with new tools and modes of communication to best connect with their customers and fulfill their wants. In fact, with the steady rise of mobile web and social media back in the 2010s, the way brands engage with consumers has...

MAM Marketing Brands
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Stationery brand Youva gears up to welcome students back to school, launches new campaign

Youva, the leading stationery brand from the house of ‘Navneet Education’, is geared up to welcome the students with a newly designed brand new stationery range supported by a Back to School campaign.

MAM Media and Advertising Ad Campaigns
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Weekend Unwind with: QYOU Media's chief executive officer Simran Hoon

In this week’s edition of 'weekend unwind series', we have QYOU Media chief executive officer Simran Hoon opening up her heart and mind to us, by sharing her nuggets on life and mantras to deal with the curveballs that life throws.

Television TV Channels Viewership
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Prasar Bharati's DG M K Agarwal gets additional charge as CEO

The minister of information and broadcasting Anurag Thakur has approved an additional charge as CEO to Prasar Bharati's Director General (DG) Mayank Kumar Agarwal. 

Television TV Channels Viewership
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DTH business continues to see headwinds: Airtel CEO Gopal Vittal

At Bharti Airtel's fourth quarter 2022 results CEO Gopal Vittal noted that the DTH business continues to see headwinds.

iWorld Telecom