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India advertising market to see 15% growth in 2022: Magna advertising forecast

New Delhi: Advertising revenues swung back to a healthy growth rate of 14 per cent in 2021, rising from Rs 577 billion to Rs 657 billion. The growth is likely to accelerate further in 2022, with a 15 per cent rise in advertising revenue according to the Magna Global Forecasting Report released on...

MAM Media and Advertising Digital Agencies
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Madison Digital promotes Chintan Soni and Kosal Malladi to VPs

New Delhi: Madison Digital on Friday announced the promotions of Chintan Soni and Kosal Malladi to vice presidents. Soni joined the organisation in September 2013, while Malladi joined in 2018, and both have played an instrumental role in the growth and success of Madison Digital, the organisation...

MAM Media and Advertising Digital Agencies
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Alcohol digital ad spend grows to 24% in 2020

MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per cent growth of the ad market as a whole, as brands recover from a much steeper drop last year, according to a report by media agency Zenith published on Monday. Alcohol advertising...

MAM Media and Advertising Digital Agencies
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Essence Impact to accelerate digital transformation for non-profits

NEW DELHI: Global media agency Essence has green-flagged its pro-bono initiative Essence Impact, that aims to help non-profit organisations raise greater awareness, attract more donations, and recruit new volunteers via their websites to support their causes and effect accelerated change.

MAM Media and Advertising Digital Agencies
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Logicserve Digital launches predictive analytics tool Traffic Cost Predictor

NEW DELHI: Marketers always want to understand the impact of their marketing activities and use the available historic data to design impactful future campaigns while avoiding media spend wastage. To materialiwe this goal effectively, Logicserve Digital has launched Traffic Cost Predictor (TCP), a...

MAM Media and Advertising Digital Agencies