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Paytm deepens ties with Uber; will process card payments and provide financial services to driver partners

MUMBAI: Paytm, India’s largest payment gateway, has strengthened its partnership with Uber by adding credit & debit processing and will enable users to complete card transactions seamlessly. This partnership will allow Uber to leverage the strength of Paytm’s card acquiring capabilities, in...

MAM Marketing MAM
How Too Yumm hit a six with the IPL

MUMBAI: Bang for the buck. That’s what brand and marketing managers look for whenever they put their money behind an event. And one such property that has been gaining marketers’ interest over the years is the Indian Premier League (IPL).

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Star Sports ropes in Anil Kapoor, Jaaved Jaaferi to campaign for #IndVsAus

MUMBAI: Star Sports has roped in the Bollywood actors Anil Kapoor and Jaaved Jaaferi for the upcoming Paytm India Vs Australia ODI Series campaign that begins on 14 January 2020. According to a press statement, the campaign has been conceptualised by the in-house creative team at Star Sports,...

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EPIC On partners with Paytm; introduces cashback offer on subscription

MUMBAI: EPIC On, the premium video-on-demand platform by EPIC Channel, announced an exclusive partnership with Paytm, India’s leading digital payments company. As part of the deal, EPIC On offers 40% cashback on the subscription value of quarterly, bi-yearly, and annual subscription plans, under...

iWorld Over The Top Services
E-commerce industry to spend an estimated Rs 2000 cr on marketing festive season sales

Festive season is the best part of the year for e-commerce companies and this year they have recorded 12 times growth in sales as compared to the past year despite the economic slowdown, industry insiders revealed to The e-commerce sector remained largely immune from the...

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