Interactive Avenues to handle A23 Games’ digital media duties

The account will be managed from the agency’s Bengaluru office.

Mumbai: A reprise network company, Interactive Avenues, and the digital arm of Mediabrands India, have won the digital media duties for A23 Games. The account will be led out of the agency’s Bengaluru office.

A23 Games is India's leading multi-gaming platform with 16+ years of experience in the online skill-based gaming industry.

With a goal of expanding A23's reach across the country and establishing online gaming as a source of entertainment, Interactive Avenues' mandate for A23 Games includes online brand building, social media management, content development, and digital activations.

Interactive Avenues EVP (south) Aparna Tadikonda said, "We are delighted to add another marquee brand and an industry leader like A23 Games to our clientele. The online gaming sector is booming, and A23 Games has played a pioneering role, since its inception over 16 years ago, in catapulting India to the second position in the world. Their "Responsible Gaming" campaign with superstar Shahrukh Khan has already raised the content bar, and we are truly excited to leverage our media expertise and creative prowess to not only elevate A23 Games’ digital game but also to help realise their vision of making India an online gaming powerhouse."

Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai (headquarters), Gurugram, Bengaluru, Chennai, and Kolkata. They offer a comprehensive range of cutting-edge services, including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development, all under one roof with fluid, multidisciplinary teams.

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