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GUEST COLUMN: SEO trends that can be game-changers for the business

Mumbai: Search engine optimisation (SEO) is the practice of improving your site’s data to increase its traction when people are looking for products or services that are related to your business in search engines such as Google, Firefox, Bing. Yahoo, etc. This is facilitated by the result pages...

MAM Marketing MAM
Tonic Worldwide bags integrated digital mandate for Pure Nutrition

MUMBAI: After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency has bagged the integrated digital mandate for Pure Nutrition. As part of the mandate, Tonic Worldwide will manage the social media, paid media, website development, and SEO for Pure Nutrition. A global...

MAM Media and Advertising Account
Meraqi Digital bags digital marketing mandate of OK Play

Mumbai: Kolkata-based marketing consultancy Meraqi Digital has bagged the digital mandate of homegrown toy brand OK Play. As part of the mandate, the agency will be responsible for managing and enhancing the brands digital properties, which include the website, social media platforms along with SEO...

MAM Media and Advertising Account
Guest column: SEO is the elixir of brands' sales & e-commerce strategy

GURUGRAM: Industry reports state that 44 per cent of people start their online shopping journey with a Google search and 23.6 per cent of e-commerce orders are directly tied to organic traffic on the brand’s website (Business Insider). This itself determines the importance of search engine...

MAM Marketing MAM is the most popular platform to display advertisements – reveals SEMrush Study

MUMBAI: SEMrush, online visibility management and content marketing SaaS platform, recently conducted a display advertising study. The report accumulated data from more than 5 million impressions from top Indian GND advertisers and publishers and divided them into different sectors of the industry...

MAM Marketing MAM