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E-commerce ad volumes on TV growing by 20 per cent YoY since 2019: TAM data

Mumbai: The e-commerce sector’s ad volume share is growing on television at 20 per cent every year since 2019, as per data by Tam Media Research (TAM). E-commerce ad volumes registered the highest growth in the third quarter of 2021 outshining the festive period. E-commerce category media/...

Television TV Channels Viewership
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Ants Digital bags business mandate for Pure Home+Living

Mumbai: Home decor brand Pure Home+Living has assigned its digital, brand and performance marketing duties to Ants Digital. The agency will strategise to enhance the brand’s online presence across digital, e-commerce and various social platforms, increase the footfall in stores and create...

MAM Media and Advertising Account
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Madhur Acharya joins Lenskart as VP of e-commerce

Mumbai: Wow Skin Science's former executive Madhur Acharya has joined Lenskart as vice president of e-commerce.  Acharya quit the personal care brand as vice president of marketing after a three-year stint. He announced the move in a LinkedIn post.

MAM Media and Advertising People
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Flipkart Grocery nudges Indian households to not compromise on quality

Mumbai: Homegrown e-commerce marketplace Flipkart has announced the launch of its latest digital campaign for Flipkart Grocery - a category that continues to see exponential year-on-year growth. With this latest campaign titled ‘Aapki Pasand pe Super bachat’, Flipkart aims to establish the...

MAM Marketing MAM
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#Retrace2021: Influencer-led purchases played a big role in driving growth: SUGAR CEO Vineeta Singh

An established name in the Indian beauty & personal care market, SUGAR Cosmetics was among the early movers into the D2C (direct-to-consumer) space as a digital-first cosmetic brand.

Specials Year Enders