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Snapdeal bats for southern markets with new digital campaign

Mumbai: E-commerce platform Snapdeal has announced its brand campaign called “Brand Waali Quality, Bazaar Waali Deal” in southern markets, including Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The campaign targets savvy, value-conscious buyers while communicating the e-tailer’s...

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Ed-tech, OTT platforms bring about 30% of our revenue: GoPaisa's Ankita Jain

One of the early players in the cashback and rewards category functioning within the e-commerce space in India, product and offer aggregator platform GoPaisa.com was co-founded by the husband-wife duo of Aman Jain and Ankita Jain in 2012. The bootstrapped start-up has come a long way, with the...

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"Leaked WhatsApp chat" gives a sneak-peek into Zomato's birthday celebrations

MUMBAI: Known for its witty marketing campaigns, the food delivery app Zomato has once again sent social media into a tizzy, choosing an innovative way to give a sneak peek into the company's birthday month celebrations.

MAM Marketing MAM
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Swiggy COO Vivek Sunder moves on, CEO Majety to take charge

Mumbai: After serving the company for three years, Swiggy’s chief operating officer (COO) Vivek Sunder has put in his papers at the company and will transition out by October-end. Swiggy’s chief executive officer (CEO) Sriharsha Majety told employees in an internal email on Wednesday that Sunder,...

MAM Media and Advertising People
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CARS24 expands operations to UAE and Australia

E-commerce platform for pre-owned vehicles, CARS24 is set to disrupt the used automobile ecosystem around the globe. The company has launched its business in Australia and UAE and is gearing up to launch business in Southeast Asian and Middle East countries this year.

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