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Mindshare and the Times of India bagged Media and Publisher Abby awards at Abby 2022 held at Grand Hyatt, Goa on Thursday.
Goafest returns back once again! For advertising and media businesses, it is one of the important celebrations.
WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform and further simplify its operations.
Mumbai: AI-enabled marketing already accounts for nearly half of all advertising revenue, that is more than $300 billion of global advertising revenue. And its growth is only set to project upwards. By 2032, AI-enabled advertising could account for $1.3 trillion in advertising revenue, more than 90...
Mumbai: Zenith, the ROI agency under Publicis Groupe has bagged the media mandate for car sharing platform Zoomcar, following a multi-agency pitch. With its deep-seated media planning and buying, Zenith aims to strengthen and elevate Zoomcar’s marketing efforts in India, it said in a statement.
