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Siddharth Barjatya joins Interactive Avenues as analytics head

Mumbai: Mediabrands India’s Interactive Avenues has appointed Siddharth Barjatya to head its analytics function. This is Barjatya’s second stint with Interactive Avenues. He will be based out of the company’s Mumbai office and will report to COO Shantanu Sirohi. An alumnus of IIM Bangalore,...

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58% prefer to watch the FIFA World Cup on TV: Axis My India CSI report 

A leading consumer data intelligence company Axis My India, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. 

Television TV Channels Viewership
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Mass layoffs undoubtedly tarnish a brand’s image

Mumbai: Seems like Elon Musk’s takeover of Twitter has proved to be ominous! Ever since the business tycoon took the reins of the social media company in his hands and sacked a hefty number of employees, the news hasn’t been too favourable for the workforce of most digital and information...

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Gaurav Dhawan is Times Network's new CRO

Times Network has promoted Gaurav Dhawan as its chief revenue officer. Gaurav will be in charge of the network's broadcast ad revenue operations as well as the monetisation strategy for the network's bouquet of channels covering Hindi and English news, entertainment, and branded content.

Television TV Channels People
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Interactive Avenues to handle A23 Games’ digital media duties

Mumbai: A reprise network company, Interactive Avenues, and the digital arm of Mediabrands India, have won the digital media duties for A23 Games. The account will be led out of the agency’s Bengaluru office. A23 Games is India's leading multi-gaming platform with 16+ years of experience in the...

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