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Nearly 40 % readers discontinued newspapers during pandemic, shows Havas Media report

Mumbai: Covid-19 proved to be a game-changer for Print as a medium in India. The multiple waves of the pandemic and the subsequent lockdowns disrupted the production and distribution of newspapers and magazines across the country. Yet, despite the lack of readership data and interrupted...

MAM Marketing MAM
FCB Cogito elevates Vidyadhar Wabgaonkar as CEO

Mumbai: FCB Group India has announced the elevation of Vidyadhar Wabgaonkar as the CEO of FCB Cogito, the independent consulting arm of the Group in India. The announcement comes as part of the Group's recent restructuring of operations in a three-agency structure of FCB Ulka, FCB Interface, and...

MAM Marketing MAM
Bhujia, extrudes and the festive season: Bikano's go-to-market strategy for H2

Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges - a tea-time maida-based snack range and an extrude range under sub-brand Fatax, a new campaign for its star product – Bhujia, and the festive blitz focusing on...

MAM Marketing MAM
Siddhesh Maldikar joins Zee TV as director of marketing

Mumbai: Siddhesh Maldikar has joined Zee Entertainment Enterprises Ltd-owned Hindi GEC Zee TV as director of marketing. In his most recent role, Maldikar was associated with Sony Pictures Networks India, where he worked as senior manager of marketing. “New Beginnings as I start my journey with Zee...

Television TV Channels People
TikTok tops ad equity charts for second year: Kantar

Mumbai: Data, insights and consulting company Kantar on Thursday released its report titled Media Reactions 2021, the second edition of Kantar’s global ad equity ranking of media channels and media brands. Ad equity refers to the attitudes consumers have towards the advertising experience within...

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