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GoaFest 2022: Mindshare and BCCL bag the Media and Publisher Abbys awards

Mindshare and the Times of India bagged Media and Publisher Abby awards at Abby 2022 held at Grand Hyatt, Goa on Thursday.

MAM Media and Advertising Event Agencies
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Goafest 2022 returns after a gap of two years to inspire

Goafest returns back once again! For advertising and media businesses, it is one of the important celebrations.

MAM Media and Advertising Event Agencies
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GroupM merges Essence and Mediacom, integrates Mindshare with Neo

WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform and further simplify its operations.

MAM Marketing MAM
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AI-enabled advertising to be $1.3 trillion business by 2032: GroupM report

Mumbai: AI-enabled marketing already accounts for nearly half of all advertising revenue, that is more than $300 billion of global advertising revenue. And its growth is only set to project upwards. By 2032, AI-enabled advertising could account for $1.3 trillion in advertising revenue, more than 90...

MAM Marketing MAM
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Zenith India bags media mandate for Zoomcar

Mumbai: Zenith, the ROI agency under Publicis Groupe has bagged the media mandate for car sharing platform Zoomcar, following a multi-agency pitch. With its deep-seated media planning and buying, Zenith aims to strengthen and elevate Zoomcar’s marketing efforts in India, it said in a statement.

MAM Media and Advertising Account