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Interactive Avenues to handle digital creative dustie of Vim

Mediabrands India’s digital arm Interactive Avenues has been roped in to handle the digital creative mandate for Hindustan Unilever Ltd’s leading dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office.

MAM Media and Advertising Digital Agencies
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GUEST ARTICLE: What will be the upcoming trends in digital media marketing in 2023?

Mumbai: What was once a tool of marketing is now a multiverse in itself. Digital media and digital marketing are terms that need no introduction. What was once considered a mere presence is today an alternative universe that demands constant nourishment and hygiene. Let’s first understand a...

MAM Marketing MAM
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Barc Wk’52: News18 India leads the rankings again

Mumbai: News18 stated that it has once again retained its lead position in the Hindi news genre, citing the newly revealed week 52 data from Barc as a source. The broadcaster maintained a far larger audience than the differential between the viewership rates of the channels at positions two, three...

Television TV Channels Viewership
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Siddharth Barjatya joins Interactive Avenues as analytics head

Mumbai: Mediabrands India’s Interactive Avenues has appointed Siddharth Barjatya to head its analytics function. This is Barjatya’s second stint with Interactive Avenues. He will be based out of the company’s Mumbai office and will report to COO Shantanu Sirohi. An alumnus of IIM Bangalore,...

MAM Marketing MAM
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Monster India launches new campaign after rebranding itself as FoundIt

Mumbai : Monster India has launched a major rebranding exercise and a bold new campaign in collaboration with Wunderman Thompson Bangalore. The campaign tells the story from the perspective of a new generation of job seekers. A generation that knows exactly what they want and is not afraid to ask...

MAM Marketing MAM