Mumbai: Times Now has emerged as India’s most-watched English news channel on digital platforms in the news genre.
According to a data released by Crowdtangle & Vidooly, Times Now clocked a staggering viewership of 116 million on YouTube and Facebook in October surpassing CNN-News18 (105 million), India Today (104 million), NDTV (82 million), and Republic TV (18 million). On the back of the fastest news, exclusive news breaks and most viewed prime-time shows - India Upfront and Newshour, the channel registered a phenomenal reach of over 1 billion on digital.
Times Now claims to be a leader in the digital space with innovative content formats that seamlessly adapt to the preferences of viewers who are tech savvy, setting industry benchmarks with its distinct brand of action-oriented journalism that is firmly based on reliable, accurate, and decisive news reporting.
According to Facebook Data, as informed by the media conglomerate, Times Now attracted over 210 million views on its digital films across Facebook, YouTube, Instagram, and Timesnownews.com with a series of digital-first videos that include comprehensive insights on every significant news topic of the day. With 2.35 million interactions, the highest number in the cohort, and a total reach of 125 million for the month of October on the platform, Facebook saw a channel with a high level of engagement.
Times Network president & COO of digital business Rohit Chadda said, “We are overwhelmed with the viewer’s response as their preferred news destination on digital platforms. The growing reach and engagement on digital are a testament to the viewers’ trust in Times Now. Video has now become the preferred format of news consumption and will only grow further with the launch of 5G. We are committed to expanding our video coverage to cater to all cohorts of users consuming content online.”
With a focus on in-depth, well-researched content, coupled with coverage of big-ticket events, Times Now has been expanding its digital footprint globally with over 50 per cent of views on YouTube from International markets including US, Europe and APAC regions.