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GUEST ARTICLE: What will be the upcoming trends in digital media marketing in 2023?

Mumbai: What was once a tool of marketing is now a multiverse in itself. Digital media and digital marketing are terms that need no introduction. What was once considered a mere presence is today an alternative universe that demands constant nourishment and hygiene. Let’s first understand a...

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GUEST ARTICLE: Innovation in video content to look to in the coming years

Mumbai: Video content is driving massive growth in most sectors worldwide, be it tech, banking, or education. It distinctly stands out as the easiest way to build a knowledgeable user base and to provide the information that potential users are looking for. YouTube has been vital in driving this...

Specials Year Enders
GUEST ARTICLE: Cutting down marketing budgets? How to maintain growth

Mumbai: "Nobody reads ads. People read what interests them, and sometimes it's an ad." — Howard Luck Gossage

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dentsu X brings #FreezerMeMcCainGharMeKarishma campaign with McCain Foods India

Mumbai: Frozen food brand McCain Foods India, in association with dentsu X India launched the "McCain Ka Karishma" campaign to offer consumers a fun promo contest. The campaign enables consumers to participate and gives a lucky winner the chance to meet its brand ambassador, Bollywood actress...

MAM Media and Advertising Ad Campaigns
Meta & DDB Mudra announce new digital film ‘Yeh Kaun Sa Fest Hai Bhai’

Mumbai: Directed by popular Indian filmmaker Shoojit Sircar and conceptualised by DDB Mudra Group, Meta announced the launch of a new digital film, Yeh Kaun Sa Fest Hai Bhai, under its ongoing campaign, "Where can’t we go together" campaign that started earlier this year. The film highlights how...

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