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GUEST ARTICLE: What will be the upcoming trends in digital media marketing in 2023?

Mumbai: What was once a tool of marketing is now a multiverse in itself. Digital media and digital marketing are terms that need no introduction. What was once considered a mere presence is today an alternative universe that demands constant nourishment and hygiene. Let’s first understand a...

MAM Marketing MAM
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GUEST ARTICLE: Innovation in video content to look to in the coming years

Mumbai: Video content is driving massive growth in most sectors worldwide, be it tech, banking, or education. It distinctly stands out as the easiest way to build a knowledgeable user base and to provide the information that potential users are looking for. YouTube has been vital in driving this...

Specials Year Enders
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GUEST ARTICLE: Cutting down marketing budgets? How to maintain growth

Mumbai: "Nobody reads ads. People read what interests them, and sometimes it's an ad." — Howard Luck Gossage

MAM Marketing MAM
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dentsu X brings #FreezerMeMcCainGharMeKarishma campaign with McCain Foods India

Mumbai: Frozen food brand McCain Foods India, in association with dentsu X India launched the "McCain Ka Karishma" campaign to offer consumers a fun promo contest. The campaign enables consumers to participate and gives a lucky winner the chance to meet its brand ambassador, Bollywood actress...

MAM Media and Advertising Ad Campaigns
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Meta & DDB Mudra announce new digital film ‘Yeh Kaun Sa Fest Hai Bhai’

Mumbai: Directed by popular Indian filmmaker Shoojit Sircar and conceptualised by DDB Mudra Group, Meta announced the launch of a new digital film, Yeh Kaun Sa Fest Hai Bhai, under its ongoing campaign, "Where can’t we go together" campaign that started earlier this year. The film highlights how...

MAM Marketing MAM