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Gupshup adds Messenger API for Instagram to help businesses engage better

Mumbai: Messaging services company Gupshup on Friday announced the addition of the Messenger API for Instagram to its platform. This will now allow Gupshup businesses to benefit through a richer two-way conversation with their followers on Instagram at scale.

iWorld Social Media
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IT whiplash for social media for missed deadlines?

KOLKATA: Social media platforms in India, barring Koo, failed the compliance test of the Indian government to appoint grievance officers in India as the three month deadline expired today (May 26). Many international online platforms, including Twitter, were in regular conflict with the government...

iWorld Social Media
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Facebook to start testing ads on Instagram Reels

New Delhi: Social media giant Facebook Inc said on Thursday that it will begin testing advertisements on Instagram Reels in India as it aims to expand revenue from its short-form video feature. It will also launch this feature in a few other countries including Brazil, Germany, and Australia. The...

iWorld Social Media
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Mitron turns one: Vernacular, monetisation to be key focus areas

KOLKATA: In last June, a number of short video platforms stepped into the limelight after the Indian government’s unceremonious ban on popular Chinese-origin app, TikTok. After riding on the initial wave of fame, these homegrown apps have now started solidifying their business models. This comes at...

iWorld Over The Top Services
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Rizzle’s Rimix to allow users to mashup up to five videos

NEW DELHI: The void that TikTok left in the Indian short video sharing ecosystem has been plugged by a rash of similar homegrown apps, which are vying to become king of the hill. These Made in India platforms are constantly coming up with new and improved features to outdo rivals and reel in new...

iWorld Video On Demand

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