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Mumbai: What was once a tool of marketing is now a multiverse in itself. Digital media and digital marketing are terms that need no introduction. What was once considered a mere presence is today an alternative universe that demands constant nourishment and hygiene. Let’s first understand a...
Mumbai: Video content is driving massive growth in most sectors worldwide, be it tech, banking, or education. It distinctly stands out as the easiest way to build a knowledgeable user base and to provide the information that potential users are looking for. YouTube has been vital in driving this...
Mumbai: "Nobody reads ads. People read what interests them, and sometimes it's an ad." — Howard Luck Gossage
Mumbai: Frozen food brand McCain Foods India, in association with dentsu X India launched the "McCain Ka Karishma" campaign to offer consumers a fun promo contest. The campaign enables consumers to participate and gives a lucky winner the chance to meet its brand ambassador, Bollywood actress...
Mumbai: Directed by popular Indian filmmaker Shoojit Sircar and conceptualised by DDB Mudra Group, Meta announced the launch of a new digital film, Yeh Kaun Sa Fest Hai Bhai, under its ongoing campaign, "Where can’t we go together" campaign that started earlier this year. The film highlights how...
