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Majid Yazdani appointed as VP of Byju's Lab

Mumbai: Ed-tech major Byju's has announced the appointment of Majid Yazdani as vice president of Byju's Lab to propel and further shape the future of education at the company. Based in the UK, he will lead a team of researcher scientists to help him innovate powerful learning experiences for...

MAM Media and Advertising People
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GUEST COLUMN: AI-powered influencer marketing redefining the landscape in 2022

Mumbai: From Facebook recasting itself into a metaverse to marketers executing new lines of thought for sailing through yet another year amidst the pandemic, 2021 was indeed a roller coaster year for the digital marketing industry. However, one phenomenon which flourished all through was influencer...

MAM Marketing MAM
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OTT and the future of sports broadcasting

According to a recent study ‘Can OTT sports platforms shake up the broadcast landscape’ by data and analytics firm Ampere, the growing number of pure-play and generalist OTT services in the sports rights market is putting the traditional rights model under stress. 

iWorld Over The Top Services
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Meta expands Facebook Reels to over 150 countries globally

Mumbai: Meta has announced the availability of Facebook Reels for iOS and Android to more than 150 countries across the globe. The company is also introducing better ways to help creators to earn money, new creative tools and more places to watch and create Facebook Reels. 

iWorld Social Media
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Unilever's Gaurav Jeet Singh joins Facebook India

Mumbai: Unilever's executive Gaurav Jeet Singh has moved on from the FMCG major to join Facebook India as director-partnerships. At Unilever, Singh served as general manager, media- South Asia.

iWorld Over The Top Services