Mumbai: TAM India has released a report on advertising on music genre for the period Jan-Jun 2023.
Both H1 2023 observed nine per cent growth compared to H1 2022, but while comparing with Jan-Jun’21, the ad volumes dropped by two per cent in H1 2023 in the music genre.
Food & beverages, personal care/personal hygiene & household products retained their first, second & third positions respectively during Jan-Jun’23 compared to Jan-Jun’22.
‘Auto’ was the only newly entered sector in the top 10 list of sectors during Jan-Jun’23.
The top 10 sectors together contributed 95 per cent share of ad volumes in music genre during Jan-Jun’23.
Toilet/floor cleaners ascended to first position during Jan-Jun’23 compared to Jan-Jun’22. Antiseptic creams/liquids & hair removers were the only new entrants in Jan-Jun’23 over Jan-Jun’22. Three out of the top 10 categories belonged to the food & beverages sector in Jan-Jun’23.
Reckitt Benckiser (India) & Hindustan Unilever switched their positions during Jan-Jun’23 with Reckitt Benckiser (India) leading the list and had 27 per cent share of ad volumes. The top 10 advertisers together added 70 per cent share of ad volumes during Jan-Jun’23. Wipro & Colgate Palmolive India were the only new entrants in Jan-Jun’23 over Jan-Jun’22. Apart from Hindustan Lever, Pepsi Co & ITC all the advertisers in the top 10 list observed positive rank shift in Jan-Jun’23.
Apart from Maaza, all the brands mentioned in the top 10 list belonged to Reckitt Benckiser (India). The top 10 Brands contributed 18 per cent share of television ad volumes.
During Jan-Jun'23, the toilet soaps category experienced the most substantial increase in ad seconds, doubling its growth, followed by toilet/floor cleaners with a 77 per cent growth compared to Jan-Jun'22. Among the top 10 growing categories, Home Insecticides recorded a remarkable surge, growing by six times, while antiseptic creams/liquids and condoms each saw their growth triple, with a three-fold increase.
During Jan-Jun’23, (Hindi + English) music was the leading subgenre for advertising with 34 per cent share of ad volumes. The top five channel subgenres accounted 80 per cent share of ad volumes during Jan-Jun’23.