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Covid relief: India Inc shows it cares, puts employees’ wellbeing before profits

MUMBAI: As the second wave of Covid2019 batters the Indian subcontinent, there is little doubt that we are staring at a humanitarian disaster of humongous proportions. Even as the country struggles to cope with what is possibly a deadly new variant of the Coronavirus, organisations are going out of...

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Amid pandemic, GECs take lion’s share of brands’ TV advertising budget

As the entire country is battling the second wave of coronavirus outbreak, advertisers asserted that they will continue advertising on television as it is the most effective medium to flaunt their product before Indian audiences.

Television TV Channels GECs
How brands view television advertising in 2021

New Delhi: Television has been one of the most resilient and strongest mediums of communication, especially in India. Unlike other countries, where an increasing number of people are cutting the cord with pay-TV, India’s reach in television is only growing. Around 210 million households in India...

Television TV Channels Viewership
ITC's Classmate encourages kids to DIY with Origami notebooks

NEW DELHI: ITC Classmate has launched Origami notebooks, the first in the series of engagement-based notebooks under its Classmate Interaktiv series. Aimed at encouraging students to learn through Do It Yourself (DIY) activities, these Origami notebooks will enhance their creativity and imagination...

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Now, get a report card for the milk you drink

NEW DELHI: Milk is the universal health drink of choice, consumed by people belonging to all age groups and strata of society. Over the years, with media exposes on adulterated milk and harmful additives, consumers have become concerned about the purity of the milk they ingest. So when ITC launched...

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