Mumbai: Contagious is pleased to announce the 2024 Contagious Pioneers list, recognising the agencies that are setting the standard for innovation and creative excellence in marketing.

The 2024 winners (in alphabetical order) are:  

• BETC Paris

• Colenso BBDO, Auckland

• GUT Buenos Aires

• Howatson+Company, Sydney

• Lucky Generals, London

• Ogilvy India, Mumbai

• Rethink, Toronto

• Uncommon Creative Studio, London

We select our Pioneer agencies by rigorously analysing the work featured on our online intelligence tool, Contagious IQ.

Only campaigns that demonstrate the highest levels of creativity and strategic thinking pass our rigorous editorial filter. The Pioneer agencies are those that had the most campaigns featured on Contagious IQ over the past year, cross-referenced against metrics such as the number of different clients represented across their body of work, and whether the campaigns were selected as ‘Editor’s Picks’ or chosen for more in-depth coverage.

Contagious editor Chloe Markowicz said: ‘At Contagious, we only concern ourselves with the very best marketing in the world. So having a single campaign featured on the Contagious IQ platform is already high praise for any agency, but to be ranked a Contagious Pioneer signifies that an agency has consistently achieved excellence.

‘Our 2024 Pioneers agencies have created work that stands out as the most creative, innovative and effective in the industry. They deserve recognition for campaigns that demonstrate breakthrough thinking and set a  new creative standard, exhibiting what future-facing marketing should look like.’