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FCB Cogito elevates Vidyadhar Wabgaonkar as CEO

Mumbai: FCB Group India has announced the elevation of Vidyadhar Wabgaonkar as the CEO of FCB Cogito, the independent consulting arm of the Group in India. The announcement comes as part of the Group's recent restructuring of operations in a three-agency structure of FCB Ulka, FCB Interface, and...

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Bhujia, extrudes and the festive season: Bikano's go-to-market strategy for H2

Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges - a tea-time maida-based snack range and an extrude range under sub-brand Fatax, a new campaign for its star product – Bhujia, and the festive blitz focusing on...

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Media and Disability: How inclusive are our TV ads?

Mumbai: In yet another reminder of why we need to look beyond the label of ‘differently abled’, Indian athletes created history, by hauling 19 medals- their best ever- including five gold, eight silver and six bronze at the recently concluded Tokyo Paralympics. In a remarkable display of bravado,...

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Digital boom spells out recovery for the industry during festive season

As the world adapts to the post-pandemic world, there’s been a significant shift in the way people shop, eat and look for entertainment among other things. With the festive season around the corner, there are massive expectations riding on digital media as brands experiment and figure out ways to...

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Brands eye stronger recovery in ad spends this festive season

MUMBAI:  The year 2020 was a game-changer on many counts for the world in general. Many brands that relied heavily on offline marketing and in-store shopping had no other option but to join the digital marketing bandwagon to engage with their consumers. Now with the festive season almost upon us,...

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