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Acko launches new print campaign for its paperless service

Mumbai: Acko, a new-age insurance company has released a print campaign with Ogilvy India to communicate the advantage of using its paperless services over traditional insurance providers, to the digitally-savvy youth. Insurance companies in India are known for the truckloads of paperwork they make...

MAM Marketing MAM
Discovery Inc invests in advanced TV ad company OpenAP

Discovery Inc has joined FOX, NBCUniversal, and ViacomCBS to buy a minority stake in OpenAP, the advanced advertising company which is working on a goal to “bring simplicity and scale to audience-based campaigns in television. The decision comes as media companies worldwide look for improved ways...

Television TV Channels Viewership
‘Sochna Kya Hai?’ Axis Mutual Fund asks in new ELSS campaign

Mumbai: Every year, tax season is a time when discussions around how, where, and when to save taxes gain momentum. These conversations often tend to be anxious, given that a significant majority doesn’t plan their tax-saving strategies well in advance. “Tax ka kya socha hai?” is a question that...

MAM Media and Advertising Ad Campaigns
7Up brings festive cheer to Tamil Nadu, launches limited edition packs ahead of Pongal

Mumbai: Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu, 7Up has unveiled its all-new limited-edition festive packs featuring the quirky, curly-haired mascot Fido Dido.

MAM Media and Advertising Ad Campaigns
Akshay Kumar dons Superhero avatar in Policybazaar's new campaign

Mumbai: Policybazaar, insurance aggregator and leading fintech platform has roped in actor Akshay Kumar as its new superhero –‘Mr Policybazaar’ for its latest ad campaign. Claim settlement is considered a moment of truth and often, the process becomes a pain point for policyholders during a time of...

MAM Media and Advertising Ad Campaigns

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