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"We plan to amp up our retail presence to about 100 stores in 2023": Re'equil's Vipul Gupta

Mumbai: We often hear of people launching their own businesses or brands to earn fame, wealth and recognition. Very rare are those cases wherein we hear of someone launching a brand to offer something which wasn’t actually available to him/her when he/she needed it the most, to the consumers. A...

MAM Marketing Brands
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Hindi movies dominated the ad volumes with a share of more than 40%: TAM report

Mumbai: TAM AdEx has released a report on advertising in the movie genre. According to a report, in 2022, the movie genre experienced 22 per cent indexed growth compared to 2019 and 13 per cent growth compared to 2020. In 2021, there will be a 23 per cent increase in indexed growth from 2018 to...

MAM Marketing MAM
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GUEST ARTICLE: Woke advertisements are a way for brands to reach the hearts of the audience

Mumbai: With the rise of social media platforms and overall content consumption by people, brands are exploring new ways to attract their target audiences. One such method that advertisers are opting for to entice their target audience is ‘woke advertising’, which involves producing original...

MAM Media and Advertising Ad Campaigns
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News genre saw an 8% rise in 2022 compared to 2018.: TAM AdEx report

Mumbai: As per the recently introduced TAM AdEx report - 'Rewinding 2022 for Advertising in News Genre,' the ad volume of the news genre rose by eight per cent in 2022 as compared to 2018. In 2022, a slight drop of two per cent in ad volumes was seen over 2021, and a growth of 14 per cent compared...

MAM Media and Advertising Ad Campaigns
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Ex-Ogilvy creative director Varun Katyal builds a marketplace to democratise content production

Mumbai: Varun Katyal has launched what he says is an industry-first platform to package advertising services as a SAAS offering. Using technology, Clapboard aims to create disruption in the creative services space. Built with the same tech stack as some of the big ecommerce marketplaces, Clapboard...

MAM Marketing MAM