Report on Hindi News Viewership

IN10 Media’s Epic readies for brand makeover starting 16 December

To launch brand new programming with the theme ‘Soch Se Aage’

Mumbai: IN10 Media Network’s premier infotainment channel Epic is all set to undergo a brand makeover and offer a slate of new programming starting 16 December. The new brand positioning will carry the vision of ‘Soch Se Aage’ – highlighting the channel’s vision to forge a ‘future of infotainment’.

According to the media network, this will add another dimension to its offerings, and help evolve the channel in keeping with the times.

“EPIC is the first Indian platform to exclusively showcase India-centric content in Hindi, and always proudly wear the tag of being India Ka Apna Infotainment,” said IN10 Media Network MD Aditya Pittie. “The media universe is poised on the edge of transforming into a metaverse. ‘Glocal’ is no longer just a textbook phrase for the future, but the very essence of the modern audience. It is this ‘more’ that is at the heart of Epic’s new brand philosophy and will be the cornerstone of showcasing content that is ‘Soch Se Aage’ – beyond the known universe of knowledge, ideas, and stories; into the metaverse of an exciting future that continues to celebrate India.”

The channel will launch new programming while recreating the old magic of its iconic shows in a reimagined presentation.

Premiering Soon

Commemorating Vijay Diwas, the first roll-out in the line-up of fresh content is Lakshya 1971 –‘Vayusena Ke Veer Yoddha’, that recreates the events of independent India’s most comprehensive military victory through the eyes in the sky with never-seen-before visuals and the story of the contribution of the Air Force to the war efforts. The show is anchored by Harman Singha.

It will be followed by an ode to one of India’s oldest organisations – a four part docu- series on the Indian Postal service. India Post – ‘Dhaage Jo Desh Jode’ will recount the story of the largest postal network in the world by diving backstage and experiencing the ins and outs of its workings with the people who take things from one end of the country, making them appear at another end – almost magically. Narrated by Akul Tripathi, it tells the trials and triumphs of an institution and legacy that helped build a nation.

‘Jugaad Mania’ hosted by Chandan K Anand, will bring alive stories of ordinary people creating extraordinary innovations. Thinking not just out of the box but with a vision beyond their times, with a creativity that is intrinsic to Indian-ness; they are paving the way for a future by taking small steps towards viably solving larger problems with limited resources.

‘Homecoming- A Nation’s Fight for Its People’ will highlight the efforts of the people and the government, as they face and overcome unprecedented challenges, and implement ambitious solutions as they unite as one nation in bringing back all the stranded Indians during the Covid-19 lockdown.

The channel will also continue some of Epic’s popular shows, beginning with the third season of ‘Raja Rasoi Aur Anya Kahaaniyaan’, that airs weekly from 17 December, followed by the third season of ‘Lost Recipes and Regiment Diaries’ in the ensuing months.

Also in the works is a roadmap to bring to Indian screens international projects that resonate with the new brand philosophy, announced the channel on Monday.

Digital Originals

In sync with the broadcast originals, are a handful of digital first offerings that pack a punch of infotainment while driving forward the new philosophy.

‘Epic Khoj’ endeavors to trace the roots of Indian communities while ‘What’s in the Name’ delves into the stories and myths behind how various cities, rivers, historic places, and much more got their names. ‘Short Mid-Wicket Tales’ is a treasure trove of unlocking cricket-related stories and trivia.

The content will be available on the network’s super-app, Epic On, for audiences across the globe.

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