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Dentsu and Microsoft come together to build a path to the metaverse for brands and business

Mumbai: dentsu International has announced its collaboration with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with web3 technologies. Using their combined expertise, the firms have partnered to showcase a range...

MAM Marketing MAM
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Fantico names Nic Watt as their new CEO

Nic Watt has been onboarded as the new CEO of Vistas Media Capital’s Fantico. Fantico is India’s first curated celebrity and fan engagement platform that was the first to feature collectibles of movie stars, artists, performers, cinema, and sports stars among other unique memorabilia. Since then,...

MAM Media and Advertising People
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Ekalavya Bhattacharya appointed Offbeet Media Group’s chief digital officer

After successfully launching and running the OTT platform of Balaji – ALT Balaji, Ekalavya Bhattacharya has joined the new age media and content company

iWorld Over The Top Services
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We are not very advertising oriented; we are influencer oriented: NOFILTR's Hitarth Dadia

Mumbai: NOFILTR Group is an influencer marketing agency that was conceptualised and co-founded by Sumedh Chaphekar. The agency saw the first light of dawn on 21 September 2017 when the marketing dynamics in India were undergoing a tectonic shift and social media had gradually begun to occupy centre...

MAM Marketing MAM
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GUEST ARTICLE: Top trends shaping the gaming industry

Mumbai: Today’s gamers are accustomed to exploring realism-based 3D environments and interacting with hundreds or thousands of other players in real-time, a far cry from the blocky, unsophisticated sprites that many of us played as children. The infrastructure set up by game creators to make this...

iWorld Over The Top Services