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Viacom18 takes a bold bet with Bigg Boss, to launch Season 15 first on Voot

In an industry-first move, Viacom18 will launch its marquee entertainment property, Bigg Boss, first on Voot for six weeks. Titled Bigg Boss OTT, it will premiere in August 2021 with unprecedented access, engagement, and interactivity empowering viewers to immerse themselves in the journey of...

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West Bengal consumers look for relatable and aspirational content: Zeel’s Samrat Ghosh

New Delhi: After a successful national run, Zee Entertainment Enterprises (Zeel) forayed into the West Bengal market in the year 1999, and Zee Bangla became the first Bengali TV channel to be launched in the country. Over two decades later, the channel continues to enjoy a strong presence in the...

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Telewise Bangla: Why West Bengal’s local brands prefer TV as a medium

Behemoths like Hindustan Unilever, Godrej, Procter & Gamble, and others of their ilk, may be lording it over product categories nationally, but in regional markets, they more often than not come up against sprightly, nimble, scrappy local players who give them more than a run for their money.

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Tele-wise Bangla to bring together top names from media and advertising

Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers in the Bengali entertainment industry, followed by Sony, Viacom18, and Sun TV.

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ZEE Media to launch Season 2 of Real Heroes with Sonu Sood & Kailash Kher

ZEE Media has announced Season two of its successful IP - Real Heroes. The first season was launched last year by ZEE Media where it brought actor Sonu Sood at the forefront along with other real heroes from across the nation who were inspired by his work and were going out of their way to help the...

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