MUMBAI: India’s premier media monitoring agency – Esha Media Research Ltd has posted a robust rise in Apr-June net profit to Rs 62.14 lakhs, up over 4 times from the corresponding quarter last year and over seven times from the immediate preceding quarter of Jan-Mar.
The profit for the first quarter was driven by 142% rise year-on-year and 18.7% rise quarter-on-quarter in net sales to Rs 702.39 lakhs, aided by the positive impact of the web-media solutions launched during the quarter under review.
Total expenditure for the quarter grew by 134% year-on-year and 9.6% on quarter to Rs 640.25 lakhs.
Commenting on the quarter performance, Esha Media Research, Managing Director, RS Iyer said, “The launch of the web monitoring solution of TV content has received a phenomenal response from the corporate world as well as media agencies leading to an increase in revenue during the quarter. The web-based solution has been a win-win situation as it brought down the per unit cost for the subscriber as volume increased for a fixed price while Esha Media was assured of revenue subscription.”
Going forward, we are hopeful that more corporates and agencies would subscribe to our web-based services and the trend set in the first quarter is expected to continue in the subsequent quarters, Iyer said.
Esha Media is also in the process of expanding the ambit of its coverage by increasing the number of television channels monitored by it, he added.