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Ecom-gaming’s TV ad volume doubled in January to August’ 22: TAM AdEx report

Mumbai: TAM AdEx has released an e-commerce-gaming cross-media report for January to August 2022, highlighting the advertising volumes of all mediums (television, print, radio, and digital) by the category. According to the report, ecom-gaming ad volumes on television increased two-fold between...

Television TV Channels People
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Tourism Australia’s new ad campaign invites India, the world to come and say G’day

Mumbai: With the Twenty20 World Cup currently taking place in Australia, the eyes of cricket fans in India are down under. Looking to capitalise on this momentum, Tourism Australia has created a live-action short film with CGI animated characters. The short film, G’day, is part of a new global...

MAM Marketing MAM
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National Media Award 2022: ECI invites entries for best campaign on voter’s education & awareness

Mumbai: The Election Commission of India has invited entries from media houses for the National Media Award for the best campaign on voter’s education and awareness during the year 2022. The last date to submit the entries is 30 November 2022. The awards are given to recognise the great work done...

MAM Media and Advertising Ad Campaigns
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Big ticket items are driving growth in the consumer durables industry this festive season: GfK

Mumbai: The pandemic effect appears to be waning as buying momentum for home appliances and electronics has improved in 2022, more so for premium products.

MAM Marketing MAM
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Sony BBC Earth to premiere ‘Frozen Planet' in India

The second season of the flagship television series Frozen Planet from Sony BBC Earth is about to make its Indian debut.

Television TV Channels English Entertainment