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Festive bonanza: Explore brand advocacy to generate high marketing ROI

Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.

MAM Marketing MAM
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Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue

Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...

MAM Marketing Brands
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Manoj Jagyasi and the promise of Bharat24

Referred to as the turnaround man amongst kith and kin, Manoj Jagyasi was recently appointed as a chief business officer & strategic advisor to the board of month-old Hindi news channel Bharat 24.

Television TV Channels Viewership
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Enter10 Network's ex-chief business officer Shrutish Maharaj joins Worldwide Media as its president of revenue & strategy

Mumbai: Worldwide Media, India's leading lifestyle and entertainment group has appointed the exemplary revenue leader, Shrutish Maharaj as its president of revenue & strategy, according to his Linkedin profile update. Having over 18 years of experience in this domain, he has diversified his...

Television TV Channels News Broadcasting
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ZEEL records revenues of Rs 1,845.7 crore for Q1FY23

Zee Entertainment Enterprises (Zeel) reported a four per cent increase in Q1 FY23 revenue to Rs 1,845.7 crore, compared to Rs 1,775 crore in Q1 FY2022. Ebitda for the first quarter of FY23 was Rs 235.7 crore, with a margin of 12.8 per cent. Profit after taxes fell by 50.01 per cent for the same...

Television TV Channels News Broadcasting