Television

After edtech & fintech, now is time for media-tech: Anuj Gandhi at VBS 2022

Gandhi was speaking at Video & Broadband Summit (VBS 2022) organised by Indiantelevision.com.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/19/anuj.jpg?itok=SZ5KOTwK

Mumbai: After the edtech and fintech, it’s time for India to now witness the rise of media-tech, said M&E consultant and industry veteran Anuj Gandhi while decoding the post-pandemic future of the industry at the 18th edition of the Video & Broadband Summit 2022 (VBS) organised by Indiantelevision.com on Wednesday.

The day-long virtual summit was co-powered by broadpeak, with Disney Star as the presenting partner, and NxtDigital as the summit partner.

In a fireside chat with Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari, the media distribution veteran discussed the six major trends which, according to him, will determine the course of the media and entertainment industry over the next couple of years.

Video Trends: Unlike the days of DD and bundled offerings, the modern consumer wants more freedom to choose. With the burgeoning delivery platforms, it’s no longer that case where everyone has to be on PayTV. Moreover, in the present scenario where people are spending hours on social media, even Instagram Reels are ‘content’. Clearly, going forward, the definition of video, as well as trends in the space, will depend on the demand-supply equation. The rise of Free Dish and OTTs during the pandemic is a classic example, and even as their growth accelerates, PayTV will also continue to exist in some form or the other.

Broadband Growth: Broadband has evolved into becoming a utility today; it is no longer limited to video. Considering the amount of consumption that’s happening over work-from-home, education, and other services, video is just a small fraction of it. The Trai’s figure for wired broadband that was stagnant at around 10-12 mn for many years, suddenly shot up to 25 mn, and this does not even include the huge undeclared market run by cable companies. The hybrid ecosystem fostered by the pandemic will continue to push this number further in the coming days.

The fate of linear TV: It is a cause for worry and excitement at the same time. Both in India and globally there’s no denying the trend of people consuming less pay/linear TV as a result of the availability of alternatives as well as the failure of linear TV to innovate in terms of content. The Free Dish market has largely been insulated so far, but it will also experience disruption in the near future as broadband penetration in the hinterland grows.

B2C focus and consolidation: The changes that were effected and necessitated by the growth in digital, especially in the last decade or so, have shifted the focus of the entire M&E industry from B2B to B2C. As the ecosystem opens up more and more to consumers directly, the need for consolidation will also increase, whether it is to meet the entertainment demands of viewers or to simplify content discovery for them.

Rise of FAST: The popularity of Free Ad-Supported TV (FAST) services in the US and Europe, clearly shows that the west is moving towards AVOD. In the case of Asian markets including India, even though SVOD is picking up, the growth of Free Dish, YouTube, and OTT players like MX, is a strong indication of the potential for FAST.

Crumbling walls: Changes in windowing norms that existed thus far will have a far-reaching impact on pricing, quality, and consumption of content as well as the actual segmentation of consumers in a multi-screen environment.

The former group CEO of IndiaCast Media Distribution, who was also instrumental in setting up IndiaCast in March 2012 said he is hopeful about a future where all forms of video delivery – Free Dish, PayTV, VOD -will coexist. However, considering the current regulatory environment, competition, and the pace at which viewers are evolving, he recommended that the industry players must adopt an approach that gives more freedom and power to consumers rather than trying to resist the inevitable change in order to survive in the long run.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/zindagi.jpg?itok=J8wXOPqr
Digital channel Zindagi to launch on DTH platforms as a value-added service

Mumbai: Digital channel Zindagi which features popular Pakistani soap operas will now be available on DTH platform Dish TV, D2H and Tata Play as a value-added service. The service will be available starting on 23 May.

Television TV Channels People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/rakesh-jha.jpg?itok=ne0cO-Ej
Rakesh Jha joins Viacom18 as VP- creative (sports business), Sports18

Rakesh Jha has joined Viacom18 as vice president-creative (sports business), Sports18. He announced his new role on LinkedIn.

Television TV Channels People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/gautam-dutta.jpg?itok=9WnB5C2K
"The best in the film-exhibition sector is yet to come" – PVR's CEO Gautam Dutta

Gautam Dutta is a veteran of the theatrical business. As CEO of PVR, he is taking the multiplex major through one of its most exciting phases, following the tough two years of the pandemic forcing it to shut down cinema halls. 

Television TV Channels Movie Channels
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/bablu.jpg?itok=XKwS8AbQ
One Take Media brings the 'fun'tastic series Bablu Dablu Cubs

One Take Media has launched a fantastic series Bablu Dablu Cubs, which combines education and various teachings. It is one such fun package of edutainment series taking kids into an exciting world of the curious bear cubs. 

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/star.jpg?itok=_wBkJZuh
My11Circle Women’s T20 Challenge to air on Star Sports & Disney+Hotstar

Even as the pulsating IPLT20 tournament has entered the playoff stage, Disney Star India has announced that it’s going to add to cricket lovers’ excitement by airing My11Circle Women’s T20 Challenge from 23 May to 28 May on the Star Sports network and stream it on Disney+ Hotstar as well. The...

Television TV Channels Sports
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/mahatma-gandhi.jpg?itok=dxSIHCBz
Applause Entertainment to make a series on Mahatma Gandhi

Production house Applause Entertainment will make a series on Mahatma Gandhi. The company has bought the rights to two books by Ramachandra Guha. Actor Pratik Gandhi will play Mahatma Gandhi.

Television Production House Film Production
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/balaji-telefilms.jpg?itok=gK3rXwxr
Balaji Telefilms reported an income of Rs 119 crore for Q4 FY22

Balaji Telefilms has announced its financial results for the fourth quarter and year ended 31 March 2022. The group posted an income of Rs 119 crore for the quarter and a loss of Rs 33.3 crore.

Television Production House Film Production
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/zee.jpg?itok=acmyXI7y
Zee Theatre expands its content slate with four musical blockbusters

Mumbai: Zee Theatre brings star-studded stage productions like "The Sound of Music", "Hairspray Live!", "Peter Pan Live!" and "Billy Elliot: The Musical" to the small screen. This is the first time that four international musical blockbusters can be seen on Indian television.

Television TV Channels GECs
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/nachiket.jpg?itok=uf8v_hMS
Nachiket Pantvaidya resigns as group CEO of Balaji Telefilms

Mumbai: Nachiket Pantvaidya has resigned as group chief executive officer of Balaji Telefilms, the company notified in a regulatory filing. This was his second stint with the company. He was appointed as group CEO in July 2021. Before rejoining Balaji Telefilms, Pantvaidya was the managing director...

Television TV Channels People