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India's Avod spend to reach $2.4 billion by 2026: Research

The revenues for ad-supported video-on-demand (Avod) in India for TV series and movies are expected to reach $2.4 billion by 2026. In 2022, the revenue will surge to $1 billion, up from $0.8 billion last year, according to a report from Digital TV Research released recently. 

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NBCUniversal announces ad innovations for Peacock streaming service

US-based media conglomerate NBCUniversal held its first Peacock Newfronts presentation at the Highline Stages in New York City. During the presentation, the company unveiled two new ad innovations for the AVOD streaming service, extending the company's One22 commitment to enhance the ad experience...

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VidNet 2022: 'Over half of global online video services are subscription funded'

Over half of the online video services worldwide were subscription funded at the end of 2021, according to a study. The key findings of the study pointed out that while there are more subscription funded over-the-top (OTT) services worldwide, advertising is a much larger revenue stream for video-on...

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'Lock Upp' is ALTBalaji’s 'KBC moment' as it forays into AVOD: Divya Dixit

With its maiden advertising-based video on demand (AVOD) project "Lock Upp" delivering a stellar performance, Balaji Telefilms’ video streaming service ALTBalaji is currently experiencing its "KBC moment," as the platform's SVP of marketing and revenue Divya Dixit tells IndianTelevision.com.

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Content discovery is overwhelming nearly half of American audiences: Nielsen report

Mumbai: A nearly 20 per cent increase in unique programme titles over the past three years has almost half of the American audiences (46 per cent) feeling overwhelmed by the growing number of services and platforms that makes it more difficult to find the content they’re looking for, revealed...

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