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IAMAI appoints Rohit Jain as the new chairman 

Mumbai: The Internet and Mobile Association of India (IAMAI) has appointed Lionsgate Emerging Markets Asia MD Rohit Jain as the new chairman of their Digital Entertainment Committee for the period of 2022 to 2024. Jain will succeed ZEE5 Global head Amit Goenka. Adding to this, IVM Podcast head Amit...

MAM Marketing MAM
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GUEST ARTICLE: Five short format content marketing strategies that OTT platforms use to promote their properties

It’s almost the end of 2022, and the sentence I have said almost every day this year is that short-form video content is the key to marketing. At By The Gram (BTG), we work with numerous OTT platforms and are responsible for marketing all of the many great movies/shows.

iWorld Over The Top Services
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In the last decade, we’ve seen the digital advertising space evolve at a rapid pace, says MiQ’s Siddharth Dabhade

Mumbai: MiQ is a programmatic media partner for marketers and agencies. It connects data from multiple sources to do interesting, business-problem-solving things for 1,100+ clients. It says that it is an expert in data science, analytics, and programmatic trading, and it is always ready to solve...

MAM Marketing MAM
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IAMAI highlights willful misinterpretation & ill-conceived recommendations on draft telecom bill 

Mumbai: In a statement issued on Friday, the Internet and Mobile Association of India (IAMAI) expressed outrage at the regression and denigration of the debate over regulating the digital economy. Far from the government's stated goal of creating a trillion-dollar digital economy, the telecom...

iWorld Telecom
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Tips Films' dependence on box office success is continuously reducing: Tips Films MD Kumar Taurani

Mumbai: "The film industry provides a very good opportunity to scale up operations very profitably and with very low risk," quoted Tips Films managing director Kumar Taurani during the conference call conducted to announce the company's quarterly results. He added that Tips's plan is to scale up to...

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