MUMBAI: Tata Motors (formerly TELCO) has launched a nationwide customer care campaign for its commercial vehicle cust
MUMBAI: A Unicef -supported television and radio campaign to fight polio won a silver medal at this year's EFFIE Awar
MUMBAI: Viacom and Blockbuster have jointly announced terms of separation.
Can a review of the highlights of the advertising business in 2003 be based principally on
Television programming is increasingly devoting more time to airing mega events and shows t
Sound mnemonics planted as memory hooks have been an age old practice in advertising.
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