MUMBAI: Tata Motors (formerly TELCO) has launched a nationwide customer care campaign for its commercial vehicle customers starting 25 August 2003.

A press release says that this campaign aims at building customer confidence and demonstrates the superior “value for money services” Tata Motors offers. It adds that each campaign will be between three to five days duration and will run simultaneously at eight to 10 locations across the country. The company will be covering around 80 major cities and trucking centres.
The release also adds that experts from all the three manufacturing plants of Tata Motors will carry out a bumper-to-bumper check on customers’ vehicles and offer solutions. Apart from free check-up of their vehicles, customers will also enjoy attractive discounts on the spare parts used on the vehicles during the campaign, irrespective of their value.

The release says that those who avail of the free check-up will also enjoy attractive discounts on spare parts on subsequent repairs of the same vehicle through the same dealer, for two months after the campaign.

Tata Motors also plans to increase awareness of the service network initiatives that were implemented in the recent past, which will enable customers to avail services at their convenience.

The project Vishwaas initiative, in building customer confidence, will be a major thrust during the campaign - says the release. The campaigns will run training programmes on driving tips, preventive maintenance and related subjects. The drivers can also avail of free eye check-ups and aids awareness education, which are specially organised activities for the campaign.