MAM

Fossil unveils limited-edition timepiece in partnership with Varun Dhawan

A portion of the exclusive Varun Dhawan x Fossil watch sales will be donated to Magic Bus

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/26/fossil.jpg?itok=3XH4APeD

MUMBAI: FOSSIL has announced an all-new limited-edition watch designed in partnership with Varun Dhawan. This limited edition watch aligns itself with Fossil’s curator series – a collaborative collection of watches fuelled by a creative class of artists and innovation icons.

Blending Fossil’s timeless style with Varun’s personality into a dynamic design, this watch features Fossil’s bestselling Machine watch case with a sleek black dial with a polish of Varun’s signature red on the three hands that display the hour, minute, and second. Varun’s initial and birthdate are inscribed on the dial, making this exclusive watch more personal.  The watch case comes with two premium strap choices for additional versatility – a black steel bracelet and black silicone strap with croc pattern and red accents.

Each timepiece is individually numbered and comes encased in exclusive packaging featuring Varun’s signature and a personalised message to all his fans.

Taking forward this personalised initiative for Varun Dhawan and reflecting his compassionate side, Fossil has collaborated with the NGO Magic Bus, whose efforts are centred on helping children develop the necessary life skills to lead a brighter future. The timepiece is the latest iteration of Fossil’s commitment to community impact: Make Time for Good.

Make Time for Good is Fossil’s pledge to unleash the power of youth to take action toward transformative, cultural change. As a Make Time for Good partner in purpose, Magic Bus is currently helping more than 375,000 children and 100,000 young people in India escape the cycle of poverty by providing access to essential life skills, education, and employment. As an organization close to Varun’s heart, a portion of the exclusive Varun Dhawan x Fossil watch sales will be donated to Magic Bus to support their mission of ending the cycle of poverty through education. 

Commenting on this development, celebrity brand ambassador Varun Dhawan said, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honoured to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in – something new, exciting, and affordably classy. I hope everyone loves it as much as we do.”

Talking about the launch, Fossil Group India managing director Johnson Verghese said, “We are proud to announce the launch of Varun’s watch – a one of its kind curation. This elegant timepiece embodies Fossil’s ethos, rightly blended with Varun’s personal style. With our brand spirit translating perfectly into a distinctive design that is in line with the current style trends, we are certain that this limited edition watch would be loved by Fossil’s and Varun’s fans. ”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/photogrid_plus_1627722831149.jpg?itok=22xU-7KC
Hyundai joins forces with BBC Future for more sustainable world

Mumbai: South Korean automotive major The Hyundai Motor Company will be the exclusive sponsor of BBC Future Planet throughout the month of August. With the sponsorship, the carmaker aims to reach global audiences looking to create a more sustainable world. Launched in February 2020, BBC Future...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/photogrid_plus_1627722678610.jpg?itok=E_owGNAL
Gozoop bags integrated marketing mandate for Saint-Gobain

Mumbai: Gozoop has won the integrated digital marketing mandate for Saint-Gobain for its glass vertical. As part of the mandate, the digital marketing agency will be responsible for social media management as well as digital media planning & performance marketing for the brand. Additionally,...

MAM Media and Advertising Account
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/fatax.jpg?itok=tJdYtDxz
Bikano ropes in Chhota Bheem for launch of new snack range

Mumbai: Snacks major Bikano has taken the license for one of India’s most popular kids-show characters Chhota Bheem for the launch of its extruded products range under the sub-brand ‘Fatax’. The new offerings include Ringz (masala and tomato flavour), Puffeez, Cheese Balls, Pasta Crunch, and Jungle...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627648759344.jpg?itok=2d5pcKgV
Britannia rolls out new campaign for Milk Bikis Classic relaunch

Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/shaiesh.jpg?itok=njj-L-F7
P&G appoints Shailesh Jejurikar as global chief operating officer

Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with effect from 1 October. This is in line with the change at the CEO level with Jon Moeller taking over from David...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627640289745.jpg?itok=YS7zMkr7
Matrix reinvents itself as the most inclusive brand

Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. 

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627634289413.jpg?itok=S3JNilah
upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627629321275.jpg?itok=rxk5ns8T
HiveMinds names Manav Khurana business head - marketplaces

Mumbai: Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division. Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands. Before joining HiveMinds,...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627623485305.jpg?itok=df4C06mA
Cashfree appoints Vikas Guru as chief financial officer

Mumbai: Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required