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Fossil introduces Kriti Sanon as brand ambassador

Mumbai: American watch and lifestyle company Fossil has announced its partnership with Bollywood actor Kriti Sanon as the brand’s newest celebrity ambassador in India. Sanon’s optimism and organic take on fashion closely align with Fossil’s dedication to authenticity and creative spirit, the brand...

MAM Marketing Brands
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Amul Macho wages war against Lux Cozi in a ‘battle of the boxers’

Mumbai: In what can be termed as a 'battle of the boxers', men's innerwear brand Amul Macho has alleged that another Indian brand of men's innerwear, Lux Cozi has “blatantly copied” its Amul Macho 'Toing' ad from 2007. J G Hosiery Pvt Ltd, the makers of Macho Innerwear, has complained to the...

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'Coolie No.1' TV premiere garners over 1 crore impressions: BARC

The world television premiere of Coolie No.1 has received an overwhelming response from TV viewers. According to the BARC data for week 17, the television premiere of the movie garnered a remarkable viewership of over 1.03 crore impressions. 

Television TV Channels Viewership
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Sony SAB ropes in Varun Dhawan for a heartwarming video for the launch of its new show - 'Tera Yaar Hoon Main'

Sony SAB will soon launch a new show titled Tera Yaar Hoon Main, which highlights the dynamics of the new-age father-son relationship and a father’s effort in trying to become his son’s friend.

Television TV Channels People
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Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program

Bengaluru : Myntra announces the launch of Celebrity Masterclasses, creating a one of a kind opportunity for its customers to get fashion tips from leading stylists from Bollywood.

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