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GUEST COLUMN: Change of winds - The rise of Online Services in India

Mumbai: The Online Service industry is on a continuous upward path. This industry today contributes as much as eight per cent to the GDP of a fast-growing country like India. Online Services have always been there in the market but in the past two years, it has expanded massively to further sub-...

MAM Media and Advertising Ad Campaigns
What India Takes Offence To : ASCI reveals six major triggers in adverts

Mumbai: In recent times, several advertisements have faced controversy with various individuals or groups objecting to them. There is also a growing trend of ads and brands getting trolled on social media when people take offense to a particular message or depiction. Given the sensitivity of our...

MAM Media and Advertising Ad Campaigns
Aditya Birla Group’s Tasva unshackles Indian groom from social codes of conduct in new campaign

Mumbai: Tasva, a new men’s ethnic wear brand by Tarun Tahiliani and Aditya Birla Group has launched its latest campaign ‘Sada Mast Raho.’ The campaign, conceptualised by Taproot Dentsu, the creative agency from dentsu India, challenges the social code of conduct prescribed for the groom at his...

MAM Media and Advertising Ad Campaigns
Kurkure’s new campaign with Akshay Kumar adds a quirky twist to a heist

Mumbai: Starting the year with a ‘masaledaar’ twist, Kurkure has unveiled a film featuring Bollywood actor Akshay Kumar and actress Samantha Ruth Prabhu.

MAM Media and Advertising Ad Campaigns
Cuticura Fragrance launches TVC introducing its body perfume range

Mumbai: Cuticura, a beauty and personal care brand from Cholayil has launched a new television commercial for its “no-gas” deodorant range with Smart Perfume Burst – that promises to provide a day-long fragrance. The 30-sec commercial shows the benefits of the product through a regular scenario in...

MAM Media and Advertising Ad Campaigns

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