Mumbai: FlyBoo Holidays, a rapidly growing player in the Indian travel industry, is thrilled to unveil its latest television commercial (TVC) featuring its esteemed brand ambassador, PV Sindhu. This captivating TVC marks the first instalment in a two-part series, and it's all about the mascot, Boo the flamingo, who's got PV Sindhu's back throughout her busy schedule and travel adventures.
In this inaugural campaign, PV Sindhu's globetrotting journey takes her from Indonesia to Denmark, India, China, and all the way to the Maldives. Despite the vast distances, her travels have been smooth and stress-free, courtesy of Boo – the unwavering mascot offering constant support. The concept of Boo as a dependable mascot providing support throughout Sindhu's travels conveys the reliability and assistance offered by FlyBoo Holidays. The commercial further embodies the promise: "Just pack your bags, FlyBoo got your back," encapsulating the idea of seamless support for travellers, reinforcing the company's commitment to ensuring a stress-free and enjoyable experience.
Crafted by the creative minds at PAD, the TVC captures the essence of PV Sindhu's travels and the unwavering assistance she receives from Boo. The mascot adds an exclusive personal dimension to travelling by providing customized advice and solutions tailored to each traveller's needs.
Flyboo Holidays Pvt Ltd. director and co-founder Marri Shashank Reddy stated, "We're excited to commence this transformative journey with PAD. The Campaign is a testament to redefining travel experiences. Through a blend of creativity and technology, we aim to leave a lasting mark on the travel industry. By nurturing meaningful connections with our customers, we confidently position ourselves as pioneers in travel solutions."
PAD, co-founder and creative director Vivek Reddy remarked, "At PAD, we are overjoyed to be selected as FlyBoo's strategic partner. This partnership not only ignites our creative passions but also empowers us to craft campaigns that will genuinely captivate and deeply resonate with their audience. We eagerly anticipate introducing innovative ideas and delivering compelling campaigns to enhance the flying solutions landscape."