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PNB Metlife says ‘Karo Bade Sapno Ki Tayyari’ in new ad campaign

Mumbai: Insurance company PNB MetLife has collaborated with agency partner L&K Saatchi & Saatchi to launch its latest integrated ad campaign titled ‘Karo Bade Sapno Ki Tayyari.' Featuring the brand's ambassador PV Sindhu, the campaign comprises a series of three films that focus on three...

MAM Media and Advertising Ad Campaigns
75th I-Day: T-Series, Dalmia Bharat Group come together to launch a song

As India celebrates its 75th Independence Day, Dalmia Bharat Group & Bhushan Kumar’s T-Series bring audiences a special song dedicated to the unwavering spirit of 136 crore Indians.

Television TV Channels Music and Youth
India's Olympic feat puts spotlight on 'moment marketing' violations by brands

MUMBAI: India recorded its finest performance at the 2020 Tokyo Olympics catapulting several talented sportspersons on the world-stage. As the country revelled in their stunning achievements, the brands also did not lag behind, and made the most of the moment, launching a series of social media...

MAM Marketing MAM
India leads the spot in highest engagement on Facebook during Tokyo Olympics

Mumbai: Scripting its best-ever Olympic performance, India won seven medals – one gold, two silver, and four bronze – at Tokyo 2020. If there were, however, a ‘loudest country engaging in Olympic-related banter on Facebook’ category, ranked by the number of people talking about it, the country...

iWorld Over The Top Services
Godrej Consumer Products' Subha Sreenivasan Iyer on her love for badminton and PBL

Badminton, today, is the world’s second most popular sport. And some 150 years after the game was invented in India, the humble shuttlecock sport has once again dazzled one and all in the country of its origin.

MAM Marketing MAM