Veteran media professional DK Bose passes away

Veteran media professional DK Bose passes away

Industry mourns his loss.

DK Bose

MUMBAI: Veteran media professional DK Bose passed away on Friday. He was a pioneering advertising and media professional who laid the foundation for media planning function in the Indian industry. The industry mourned his loss.

In a career spanning five decades, Bose was associated with several leading companies. Together with his team, he was crunching numbers and calculating the reach for brands at a time when no excel sheets were accessible. He trained many media professionals during his career.

Bose was a media director at Hindustan Thompson Associates between 1984 and 1991. He later moved to JWT Delhi for a period of nearly four years in the capacity of a VP. After his stint at JWT, he joined RK Swammy BBDO as an executive director and then in a few years moved to Ogilvy Outreach as a president. He served in the latter role between 1998 and 2001.

For the last 14 years, Bose had served as a consultant in the field of rural and social marketing. He recently got his biography Life Unstoppable published through Amazon.