Mumbai: German personal care brand Sebamed has launched its all-new baby care campaign urging moms and to-be-moms to use Sebamed products with pH 5.5 benefits right from first bath.

In line with its previous bathing bar and shampoo campaigns, the brand has once again based the campaign on its ‘new knowledge’ about skin’s pH at the time of birth and highlights the importance of using Sebamed products with pH 5.5 right from day one.

The campaign ‘Prathm Snan Se’ uses situational humour to drive home the point that the new age moms will reaffirm and choose nothing but the best products for their babies. The film features a young mom in labour, asking frantic questions about the skin pH of newborn and showing her utmost trust on brand Sebamed by sharply reminding the surprised medical staff to use the brand’s products for her newborn’s first bath. With the message – ‘maa ka dil hai, sawaa to pucchega hi’ it encourages all moms and to-be-moms to stay curious and reaffirm their choices based on ‘proven scientific facts’.

Rooted in curiosity-centered consumer strategy, it’s the fourth campaign launched by the brand in last one year in the skin, hair and baby care space, which also included 'Film Stars ki nahi, science kee suno', Sirf science ki suno and recent digital campaign inspiring India to get #BackToNormal.

Sebadmed, country head, Shashi Ranjan said, “We strive to create a new narrative in every category we operate and our products are proven safe and scientifically superior. Baby care portfolio is one of the key growth drivers for us and through this campaign; we are celebrating the unwavering trust of mothers on brand Sebamed and relevance of pH 5.5 products for new born right from day one. The campaign delivers this message in a unique way and we are sure it will establish a strong connection with our audience.”

The Womb, creative partner and co-founder, Navin Talreja said, "Sebamed pH 5.5 baby care range is scientifically proven safe for new-born’s right from day one. Our campaign seamlessly delivers this message, and we remain confident that it will resonate with mothers and fathers. Across Indian culture, occasions like Godh Bharai, Annaprashan etc are highly celebrated, but there’s nothing for the first bath. So we created ‘Pratham Snan’, to protect the baby’s skin from the first bath itself.”

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