New Delhi: Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios - a new, integrated global production business.
According to the group, Havas Studios’ capabilities will span film, audio, print, photographic and digital content production, encompassing content origination talent and a wide range of post-production facilities. It will also have dedicated teams supporting the integrated delivery of retail and e-Commerce platform-ready content.
The partnership agreement will see employees from both businesses transferred into the new entity, which will be headquartered in London. It will be led by Havas UK chief operating officer Paul Ward, who takes on the new title of global CEO, Havas Studios. He will be supported by an executive committee comprising both Havas and Wellcom senior executives, the agency announced on Thursday.
“Building better brand experiences means rethinking how content is managed. Now that digital is fully integrated into everything we do, it is content’s turn to become an organic part of our approach. By partnering with Wellcom we are now able to provide our clients with the best production capabilities in the industry,” said Havas Group, CEO, Yannick Bolloré.
A micro-network of integrated content studios will be created, first in London, New York, Chicago, and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America, and the West Coast of the US.
According to Havas Creative, CEO, Chris Hirst, the new, global micro-network of studios, will offer clients an innovative, technology-first solution they genuinely can’t find anywhere else. “We know that it’s no longer enough to just make better ads – all clients, from the smallest to the biggest global brands now need smarter, more agile, more bespoke, and more cost-effective solutions,” he added.
Wayne Sidwell, Global CEO at Wellcom Worldwide said, “It’s an incredibly enviable model and I’m very excited to see the business continue to develop over the next few years.”
