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Prasar Bharati gains over 15 Mn digital subs since 2017

Public broadcaster Prasar Bharati has added more than 15 million digital subscribers on YouTube between 2017 and 2021. The total digital subs for both its services - Doordarshan and All India Radio (AIR) across News and general infotainment has now reached a current digital subscriber base of 17.3...

Television TV Channels Viewership
Tele-Wise Marathi: Why TV still remains the best medium for advertising

The Marathi TV language landscape presents a stark contrast to the regional TV landscape in the southern states where the regional language is almost a necessity to communicate and connect with the viewers.

Television TV Channels Viewership
Gulf Oil lauds truck drivers in new Raksha Bandhan ad film

Mumbai: Gulf Oil India has launched a digital film as a part of its on-going Gulf  ‘Superfleet Suraksha Bandhan’ campaign to appreciate the truck drivers who have been behind the wheels to ensure an uninterrupted supply of essentials and medical supplies. This digital film themed around the...

MAM Media and Advertising Ad Campaigns
OneFitPlus signs Kiara Advani & Sidharth Malhotra as brand ambassadors

Mumbai: Homegrown fit-tech company OneFitPlus, which deals in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed actors Kiara Advani and Sidharth Malhotra as brand ambassadors in its first celebrity engagement. The Bollywood actor duo will be seen promoting...

MAM Marketing MAM
JK Lakshmi Cement's new ad celebrates freedom of owning a home

JK Lakshmi Cement, in association with BC Web Wise, launches its new digital ad film called #IndiaAbSoschBulandKaro to celebrate the country’s 75 years of Independence with a unique insight on freedom.

MAM Marketing MAM

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