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India’s M&E industry to reach $55-70 bn by 2030: CII – BCG Big Picture 2021 Report

Currently valued at around $27 bn, India’s media and entertainment industry is all set to grow at 10-12 per cent CAGR to become a $55-70Bn industry by 2030, the Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) have projected in their new report, released on Thursday.

Television TV Channels Viewership
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GUEST COLUMN: One accurate measurement is worth a thousand expert opinions

MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two -- and only these two - basic functions: marketing and innovation.”

MAM Marketing MAM
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TV9 Network to launch new digital video magazine platform

TV9 Network is gearing up to launch an English language online platform for long shelf-life narratives and news-based factual content. According to sources, the platform’s beta version will be launched in December, followed by a formal launch in January 2022.

Television TV Channels News Broadcasting
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GUEST COLUMN: How has the PR ecosystem evolved over time

Mumbai: It is no secret that the public relations (PR) landscape has been steadfastly evolving over the past decade, thanks to the advent of digital media and the boom in the tech space. However, the conversations surrounding PR and its evolution often tend to be dichotomous in nature, pitting the...

MAM Marketing MAM
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Sociowash bags creative mandate for Big Bazaar

Mumbai: Creative digital agency Sociowash has won the social media mandate for Big Bazaar. The mandate, which was won through a competitive pitch process, will be managed by the agency's Mumbai office. With digital presence taking a higher priority for all the brands out there, Big Bazaar plans to...

MAM Media and Advertising Account

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