Mumbai: adidas and Rohit Sharma have signed a collaboration to launch their first-ever collaboration in sustainable apparel for the Indian market. This collection comes in continuation of adidas’ and Rohit’s long-standing partnership and commitment to end plastic waste. Rohit has been committed towards this cause in partnership with adidas, as was witnessed during the past two editions of the IPL, where he used the global stage to showcase specially crafted shoes, highlighting the cause and spreading awareness around marine plastic pollution.
The stylish and sustainable collection will comprise an array of products ranging from training t-shirts, training pants, shorts, track suits, polo t-shirts, round neck t-shirts, sweatshirts, and lounge pants. The collection has been designed by leading experiential designer Aaquib Wani in collaboration with Rohit. The limited edition collection will be available in select stores and on adidas.co.in.
Speaking at the launch, Indian Cricket Captain Rohit Sharma said, "Marine pollution is one of the biggest challenges mankind faces today. Oceans are key to our survival, and it is a world like no other and must be protected. My association with adidas over the years has been a major step towards spreading awareness for the cause, which is why I am proud to collaborate with them for this collection. Ending plastic waste is a priority for us both, and this collection is a result of unparalleled commitment and effort towards saving the oceans."
Sharing his thoughts at the launch, adidas India senior director Sunil Gupta said, "Sustainability has been one of the core values for adidas over the years. We have been on a mission to help end plastic waste, and all of our efforts ladder up to this goal. We believe that collaboration, creativity, and eco-innovation are the winning formulas to save our oceans and end the global plastic crisis. As our sustainability ambassador, Rohit has always been at the forefront of our quest to end plastic waste, which is why this collection marks a milestone for our partnership. It is through this partnership that we aim to spread awareness and inspire millions out there to join us in our effort to end plastic waste."
