YouTube’s Primetime Channels to bring more than 30 services in one single place

YouTube will roll out an early version of Primetime Channels in the US.


Mumbai: Digital video social network YouTube has announced the launch of 'Primetime Channels.' Users will be able to sign up, browse, and watch TV shows, movies, and sports from streaming services such as Showtime, Starz, Paramount+, AMC+, ViX+ and more, all directly on YouTube.

In a blog post, YouTube director of product management Erin Teague wrote that the digital video social network will roll out an early version of 'Primetime Channels' in the US. To sign up, users can head to the movies and TV hub, where they will see over 30 channels that they can buy directly through YouTube, with streaming services such as NBA League Pass and more coming soon.

"'Primetime Channels' adds even more content that you just can’t miss to our collection of thousands of movies and shows available for rent or purchase, or for free with ads. Choosing between sci-fi or horror? Well, we got both options covered with the Paramount+ original Star Trek: Picard and Anne Rice’s Interview with the Vampire on AMC+. Are you itching to see Spider-Man: No Way Home for the hundredth time? We have that too, through Starz. Or maybe you've been meaning to catch up on a great drama. From 1883 on Paramount+ to The Chi on Showtime, you can enjoy it all right on YouTube," wrote Teague.

"We are excited to expand our partnership with YouTube to offer customers of Paramount+ another way to stream the content they love. This new feature gives us the opportunity to expand our presence on YouTube, broadening our reach and giving consumers even more choice when it comes to streaming the best in entertainment," said Paramount Streaming chief strategy officer & business development officer Jeff Shultz.

"Once users sign up, content from your 'Primetime Channels' will be reflected in the YouTube experience you know and love. For fans who like to go deeper into what they’re watching, 'Primetime Channels' will feature shows and movies with curated trailers, behind-the-scenes footage, and cast interviews. When searching for content from your purchases, you'll be able to quickly identify and access them in the search results, alongside videos from your favourite creators. And YouTube recommendations will also include programmes from 'Primetime Channels,' delivering a personalised selection of content across YouTube that appeals to all your interests.

"People already come to YouTube to watch trailers for highly anticipated movies or clips of scenes from their favourite TV episodes. Now you can continue watching directly on YouTube. And you will continue to have choice and control over your accounts with the ability to manage all of them in one place.

"Whether it’s subscribing to Nerdist to find favourite clues after watching a Yellowjackets episode on Showtime or finding makeup tutorials from Trixie Mattel to recreate your favourite looks from Paramount+'s original series RuPaul’s Drag Race All Stars, you can now immerse yourself in all the content YouTube has to offer."

"We'll continue working with our partners to bring even more content options to 'Primetime Channels,' build new unique features that only YouTube can deliver, and expand to our international users, so please let us know what you'd like to see next!", wrote Teague.

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