Mumbai: Bindass, the 360 degree Indian youth entertainment brand presents the ?Bindass Swarathma Rest Less tour that will take place across 3 cities beginning May 11th 2012. In sync with Bindass? refreshed brand campaign REST LESS, this tour promises to make you ROCK MORE and REST LESS! It does not stop at this! At the end of the tour, Swarathma will put together an exclusive ?Bindass anthem? that captures the REST LESS spirit of the youth; the composition will be based on the bands interaction with youngsters during their multi-city tour.

The Bindass Swarathma Rest Less Tour marks the launch of the band?s second full-length album titled Topiwalleh. This album follows their critically acclaimed eponymous debut release in January 2009, which introduced the world to their brand of folk rock and won the band the JD Rock Award for Best Band, Album and Song of the Year.

Commenting on the association of Bindass and Swarathma for the Rest Less Tour, Kunal Mukherjee, Director Marketing, UTV & Bindass Networks ?Bindass as a youth brand has evolved over the years and has become much more than just a television channel. Music is the language the youngsters speak and it is important for a youth brand like Bindass to give them a world class music experience. Folk Rock is an emerging genre and Bindass believes that it has strong following amongst the youth and a band like Swarathma with their unique footprint in folk rock fit the bill. It will also be interesting to see the composition of a Bindass anthem by Swarathma that will resonate the brand?s refreshed philosophy encouraging the youth to do more and rest less.?

Since their first album, the Swarathma has quickly grown to become one of India?s premier live acts, with performances over the world including festivals across the UK, Hong Kong, Singapore, Australia and Morocco. This time around, acclaimed composer/producer Loy Mendonsa worked with the band, helping them polish their new compositions, while retaining the ethos of the band?s identity. This album also represents a subtle shift in the Swarathma sound. While they stay true to their folk roots, the compositions reflect the development in the band members? individual musicality over the last three years.

Girish ?Bobby? Talwar, Co-Founder OML and Artist?s Manager says, ?Swarathma?s Topiwalleh album is going to be like a shot in the arm for the Indian folk rock scene, it?s going to be big. The writing process has been mentored by Loy Mendonsa who is one of the most diverse musicians and producers in our country. Having a brand like Bindass on board only ensures that Swarathma?s unique sound will reach out to the largest group of the coolest people in the country and more importantly, the people that really enjoy Swarathma?s blended genre of music?.

Loy Mendonsa, the producer of the album says, ?They are a great live band with a lot of color and a nice Indian touch to the performance. I have always liked the kind of songs they have written and the social messages their lyrics carry. I have tried to bring in the theatrical angle of their performance into the album? Vasu Dixit the vocalist from the band says, ?It?s great that a popular youth brand like Bindass promotes Folk rock as a genre, this will definitely help us reach out to our audience on a much larger scale. All of us in the band are really excited about the Bindass Swarathma Rest Less tour and more so about the anthem that we are going to put together. It?s the first time that we will document our experiences with inputs from the youth and compose such an anthem?it?s truly going to be a unique sound.?

Mumbai: Have you ever witnessed the anger of a mother leopard when her cubs are taken away for their vaccinations? How do orangutan mums? maternal instincts help them bring their babies up in just the right way?

There?s nothing quite like a mother?s love and moms from the animal kingdom are no exception. This May, on Mothers? Day, Animal Planet celebrates the occasion with its viewers through a special marathon dedicated to the devoted mothers in the animal kingdom. The Mothers? Day Special on Animal Planet highlights the special bondage between mothers and the young ones among different animals in the wildlife surrounding us.

The Mother?s Day special programming marathon airs on Animal Planet, on Sunday, May 13, from 8am to 8pm.

Capturing the most intimate and dramatic moments of motherhood in the wild, the programmes like Forest Tigers - Sita?s Story, Cheetah - The Winning Streak, Baby Planet Maternal Instinct, Bengal Tiger?s Motherly Love, Wildwives Of Savannah Lane, Echo And The Elephants Of Amboseli, Mutual Of Omaha?s Wild Kingdom will spotlight some of the rarest and greatest creatures on the planet share their motherly love and affection with their young ones.

Mumbai: TABcab announced that it has launched Taxi Ads with three brands ? TATA Salt Lite, TATA I Shakti Daal & Regus ? being displayed on its new Toyota Etios cabs in Mumbai. TABcab displays TATA Salt Lite, TATA I Shakti Daal & Regus on the boot and all the four doors of its Toyota Etios cabs.

TABcab is a new radio taxi service in Mumbai with a license to operate 4000 cabs tendered by MMRTA. TABcab deploys the most updated technology platform that greatly reduces the booking v/s delivery turnaround time for customers. The platform also minimises the response time for customer calls. Currently, TABcab runs 1000 cabs in Mumbai.

As brands move their spends from static to dynamic and transit mediums, Taxi Ads are gaining momentum and have been used by some major brands across the world and in cities in India. TABcab offers high visibility and engagement platform through Taxi Ads, reaching out to every nook and corner of the city which is not possible through other static or transit mediums.

TABcab has installed mobile tablets in its cabs for in-cab entertainment. These tablets run on 3G network and deliver spots, banner ads, brand apps, brand games, research interface and microsite integration kind of opportunities for advertisers in a captive environment. Considering that the average time taken to travel by an individual is 1.5 hours, the tablet offers high engagement point and reach for passengers who find it extremely interesting because of entertainment and live content, which includes latest English & Hindi movies, songs, promos, videos, news and search.

Announcing the launch of Taxi Ads, Prasenjeet Bagchi, Chief Marketing Officer of TABcab, said ?TABcab offers a complete campaign to an advertiser in Mumbai to reach out to its target audience. With the fleet size increasing up to 4,000, and with Taxi Ads and in-cab engagement & communication platforms, the campaign will ensure maximum reach, visibility and engagement resulting into unparalleled impact that no other transit or outdoor media platform can offer.?

MUMBAI: Reliance Home Video & Games has released the Blu-ray and DVDs of Tom Cruise-starrer Mission Impossible - Ghost Protocol.

Boasting "a bullet train of action and an arsenal of cool gadgets" (David Germain, Associated Press), Mission Impossible - Ghost Protocol delivers non-stop thrills and breathtaking stunts including a dizzying ascent up the world?s tallest building that Roger Ebert called "one of the most spellbinding stretches of film I?ve seen".

The film has Tom Cruise returning as IMF agent Ethan Hunt, along with an exceptional cast of actors including Jeremy Renner (The Hurt Locker), Simon Pegg (Star Trek), Paula Patton (Precious) and Michael Nyqvist (The Girl With The Dragon Tattoo).

The cast also includes Anil Kapoor with certain portions of the movie also being shot in India. Blamed for the terrorist bombing of the Kremlin, IMF operative Ethan Hunt is disavowed along with the rest of the agency when the President initiates Ghost Protocol.

Left without any resources or backup, Ethan must find a way to clear his agency?s name and prevent another attack. To complicate matters further, Ethan is forced to embark on this mission with a team of fellow IMF fugitives whose personal motives he does not fully know.

The film, directed by Brad Bird and produced by Tom Cruise, J.J. Abrams and Bryan Burk, is based on the television series created by Bruce Geller.

While the DVD is available at Rs.599, the Blu-ray is available at Rs.1299. The film is also available in Hindi (DVD - Rs.125; VCD - Rs.115), Telugu (VCD - Rs.99) and Tamil (DVD - Rs.125). Fans of the franchise can pick up the Blu-ray 4-Movie Set for Rs.3999 or DVD 4-Movie set for Rs.1299 that includes all the four Mission Impossible films in one box-set.

MUMBAI: Fast Trax Food has launched new products in their association with IPL team Delhi Dare Devils. The sports catering fast food chain has launched products like ?Delhi Daredevils Rolls?, ?Delhi daredevils Paneer Tikka Roll? and ?Delhi daredevils Chicken Tikka Roll?. It has launched special ?Kids Play Meal?, ?Delhi daredevils Merchandise? and ?Promotional offers? for IPL-5.

Fast Trax Food director Samar Qureshi said, "All the Fast Trax outlets are in the IPL mood and they are reflecting Fast Trax and Delhi Dare Devils association in every corner of the outlet. Fast Trax has become Delhi?s favorite joint within no time. Idea was to connect Delhi?s product with Delhi?s people. Earlier people were bound to go to bar and lounge to enjoy the IPL matches but now Fast Trax has created the platform for all age groups to enjoy and cheer for their favorite team at all Fast Trax outlets. We continue to fulfill our commitment of providing a menu of choice and variety to thousands of spectators, fans and families."

GMR Sports head-marketing Hemant Dua added, "Delhi Daredevils is delighted with the initiative taken by Fast Trax. At Delhi Daredevils, we attach great importance to connect with the fans. We are sure that all the fans will appreciate this step by the top Indian fast food brand."

Additionally, Fast Trax is running special promotional offers wherein consumers can stand a chance of winning original bats autographed by Delhi Daredevils Team Players or win free food items. The kids play meal has been launched with ?toy of the month? as Delhi Daredevils Hooter. Fast Trax has also launched Joint Delhi Dare Devils and Fast Trax merchandise like Cool Mugs, Glass Sippers, Sling Bags, Photo frames and wall clock at all the stores starting just Rs 80.

Fast Trax is also selling tickets of all Matches from selected outlets covering all four zones of Delhi (North, east, West and south).

Fast Trax is also the official food partner with Kings 11 Punjab Team.

MUMBAI: Diamond Comics has launched Diamond Daredevils Series in association with DLF Indian Premier League (IPL) leaders Delhi Daredevils.

This special series has been launched as full comics with all characters of Diamond Comics combined with Delhi Daredevils.

According to GMR Sports? head - marketing Hemant Dua this association is a step to stay connected with Delhi Daredevils fans not just during the IPL season, but throughout the year.

"We are thankful to Bradford License India team, headed by director Gaurav Marya and VP Chitra Johri, which has helped the Delhi Daredevils come together with Diamond Comics. BLI would represent this joint IP for further licensing in the field of digital, consumer products and marketing alliances," he said.

Diamond Comics MD Gulshan Rai said, "We have been entertaining people by creating comics for over four decades and it always exciting to be able to introduce new characters to the readers."

Loyal Software would help make the comics available on all technology platforms. Loyal Software CEO Lokesh Saluja said, "We have offered complete digital rights management services to Diamond Comics so that these could reach the now generation of children across many platforms used by a majority of today?s children ? PCs to mobiles to tabs."