Pacific Century Matrix on Saturday enhanced its broadband satellite services with the addition of Alive Networks - the first international travel and learning company, using a unique combination of media channels - including TV, Internet, mobile devices and printed travel guides.

Alive‘s television channel is multiplexed onto PCM‘s DVB/IP satellite platform. The service joins the bouquet of other PCM television and data services being transmitted from Hong Kong, via PCM‘s C-Band transponders on the AsiaSat 3S satellite. Currently four transponders are used to support PCM‘s services to television broadcasters, Internet Services Providers, multinational corporations and content providers, across the Asia-Pacific region from the Russian Federation to Australia and from the Pacific Ocean to the Middle East, covering more than 66% of the world‘s population, according to a company release.

PCM will undergo further dramatic expansion with the launch of its own broadband satellites, specifically designed for the burgeoning converged multimedia, IP data and Internet markets. The first satellite is scheduled for operation in mid 2003.

The Indian media industry is finally coming of age and trying to adopt structures and procedures in line with international norms. For the first time, the two principal bodies representing TV Broadcasters and advertising agencies have inked an agreement that sets out the basis of the professional and commercial relationship between their respective member groups.

Ramesh Narayan, president Advertising Agencies Association Of India and Sony Entertainment Television CEO Kunal Dasgupta, treasurer Indian Broadcasting Foundation, exchanged the historic agreements they signed on Friday.

At a press conference in Mumbai to announce the deal, Narayan said: "The members of AAAI comprising nearly 80 per cent of the advertising agencies will get preferential treatment in terms of ad rates and credit payments. Besides there will be a committee set up for defaulting ad agencies." Dasgupta chipped in: "There has been no standardisation till now. The idea is to weed out those agencies which are into sharp short-term practices."

The agreement comes into effect from April 1. The arrangement is that both parties work under the principle of partnership, mutual interest and equity of law. All AAAI members and IBF members will get automatic benefits enshrined in the agreement. Within a certain credit period AAAI members will guarantee payments to channels. Advertisers who move business through AAAI members will get preferential treatment in terms of rate and credit.

Sanjay Dosi, CEO Balaji Telefilms Ltd, on Friday categorically ruled out any moves on the part of his company to start an entertainment channel.

"The reasons I had put forth earlier for not going for our own channel are still valid," Dosi said. "Our core competence is making great serials, and that would be compromised if we were to start a channel because our clients would naturally be suspicious that we would reserve our best for our own channel," he had said in an earlier conversation with indiantelevision.com.

He was responding to rumours circulating in the industry that veteran filmstar Jeetendra, whose daughter Ekta kapoor is Balaji‘s creative director, was in Delhi trying to raise money for launching a new channel. An investment of Rs 1 billion was envisaged, it was rumoured.