Mumbai: Amping the content game, content distribution and Pay TV platform Tata Sky has introduced a new platform service - ‘Tata Sky Videshi Kahaniyan’ to offer ad-free International shows and movies dubbed in Hindi for its viewers.
The new service will give subscribers access to a vast collection of content across Korean, Bulgarian, Spanish, Ukrainian, and other languages, said the platform on Monday.
“International content has been gaining popularity as stories from around the world resonate with Indian viewers,” said Tata Sky chief commercial and content officer Pallavi Puri. “For ‘Tata Sky Videshi Kahaniyan’, we are partnering with One Take Media, pioneers in global content production & distribution, to bring our viewers high-quality entertainment from across the globe at an affordable price. Some of the Korean, Bulgarian and Spanish shows on the service are very popular worldwide and will bring a richness and variety to the entertainment offered by Tata Sky.”
The new service will be available on both DTH and mobile app, and will showcase blockbusters such as ‘Goblin’, ‘I am not a robot’, ‘Emergency Couple’, ‘Eternal’, ‘Undercover’ among others.
The brand has also roped in TV personality, Rupali Ganguly of ‘Sarabhai Vs Sarabhai’ fame for promoting the new service. “I am excited to see my love for International content come to life with Tata Sky Videshi Kahaniyan. I have enjoyed shooting for the campaign and am sure that this service will be a complete entertainment package,” she said.
“We are thrilled to partner with Tata Sky and launch their new value-added service ‘Tata Sky Videshi Kahaniyan’, we have carefully collated the list of shows and movies for the service and are sure that the audiences will enjoy this collection,” said One Take Media Co-director Dimpy Khera.