Report on Hindi News Viewership

HITS launches on Airtel Digital TV

Airtel digital TV subscribers can now enjoy the best content produced for television in HD.


Mumbai: Airtel Digital TV is ready to enthrall its subscribers yet again with the launch of its new service - Airtel HITS HD.

HITS brings the iconic series all set to launch on Airtel Digital TV on 20 May 2022.

Featuring a selection of some of the most popular, iconic, and award-winning Hollywood television content from the 60s to the early 2000’s, the channel is sure to take you on a lovely trip down memory lane. Airtel digital TV subscribers can now enjoy a window to the best content ever produced for television in HD like Diff’rent Strokes, Bewitched, Charmed, Bonanza, The Lucy Show, Baywatch, The Bionic Woman, Sherlock Holmes, among many others. These award-winning titles are sure to appeal to both those who remember the Golden Age of Hollywood and modern audiences.

Airtel Digital TV CEO Manu Sood said, “At Airtel we are always looking at serving the discerning content needs of our subscribers. With Airtel HITS HD we are giving our subscribers a platform to indulge in their favourite Hollywood shows from the 60s to the early 2000’s. The diverse assortment of English shows from the good old days fulfills a need gap for our evolving viewers who are constantly looking for unique entertainment destinations that are not available elsewhere be it TV or OTT.”

Rewind Networks CEO Avi Himatsinghani said, “We are thrilled to associate with Airtel Digital TV to bring Airtel HITS HD to their subscribers in India. Airtel viewers can now tune in to enjoy the finest curation of the most popular, iconic, and award-winning Hollywood television content from the past in high definition! I am certain our hand-picked selection will make the viewers reminisce over their favourite TV shows, making Airtel HITS HD a perfect destination for family viewing and entertainment. We look forward to the partnership!”

HITS features a carefully curated collection of top TV dramas and sitcoms from Hollywood and UK majors such as The Walt Disney Company, ITV Studios, Paramount, NBCUniversal, Fremantle and Sony Pictures, and will progressively introduce more titles from other studios.

The channel shall be available free for the first 10 days followed by Rs 75 per month. Airtel HITS HD will be available on Channel 167 on Airtel Digital TV and will be aired in high definition (HD) with English subtitles.

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