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Mumbai: Initial data released by TAM following?s India?s recent digitalisation shows that BBC World News has reinforced its leadership position as India?s top English language international news channel.
The TAM data also shows that, following digitalisation, BBC World News has substantially increased its audience in Delhi, Mumbai, Kolkata and Chennai. The channel?s weekly absolute share has increased by 109% and its absolute reach has increased by 34% in those markets while English language domestic news channels experienced audience erosion.
In separate data, released last Friday, IpsosPAX figures show the BBC continuing to build cross platform strength. The most recent IpsosPAX survey (Q4 2011 to Q3 2012) underlines the BBC?s television and digital lead in key demographics such as India?s high income households, C suites and international travelers.
The Ipsos PAX study surveys international and local media consumption and product consumption among affluent adults and business professionals in the Indian cities of Mumbai, New Delhi and Bangalore.
Jim Egan, Chief Operating Officer, BBC Global News Ltd, says: ?It?s been a year of rapid evolution for the television industry in India and also for BBC World News. Just weeks ago, we launched the channel with a fully produced HD signal and a refreshed line-up of programmes and presenters from new studios at Broadcasting House.
Given the growth the channel has already experienced post-digitalisation in India; we?re looking forward to building on that success in the months and years ahead.?
